Manager (Sales & Marketing)

Job Description

Title: Manager (Sales & Marketing)

Company Name: Bir Group Holdings

Vacancy: 1

Age: 35 to 40 years

Location: Dhaka

Minimum Salary: Negotiable

Experience:
∎ 12 to 15 years

Published: 12 Feb 2025

Education:
∎ Master of Business Administration (MBA) in Marketing
∎ Preferred Graduate from any Public University or Institution.

Requirements:

Additional Requirements:
∎ Age 35 to 40 years
∎ Experience in sales & collection and working with whole Bangladesh territory is a must.
∎ The candidate's background will be checked thoroughly with proper rules.
∎ Should have the ability to move all around the Country for Marketing/ Distributor/ Channel Partner/ Dealer set up.
∎ Have the ability to get responsibility for market due collection.
∎ Have the ability to achieve the Sales target.
∎ Should have knowledge about Present Market share, Competitor analysis.
∎ Hardware relevant experience.

Responsibilities & Context:
∎ Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans & resolving problems; identifying trends; determining system improvements; implementing changes.
∎ Manage the sales team for sales growth and revenue enhancement & conduct market research to understand competitors and market trends.
∎ As per management, guideline search & appoint appropriate dealer to mitigate risk factor for market credit.
∎ Assist in the development of the annual marketing plan, specifically advising on: realistic forecasts for each product and territory (based on historical data, market trends, competitive activity, promotional strategy and sales effort), realistic costs of operating the sales force; and sales promotion program plans.
∎ Develop and manage an efficient distribution, Dealer network to improve sales performance.
∎ Implements national sales programs by developing field sales action plans.
∎ Responsible for obtaining positive results through the sales team by developing the team through motivation, counseling, skills development and product knowledge development.
∎ Accomplishes marketing and sales objectives by planning, developing, implementing, trade promotion programs; developing field sales action plans.
∎ Ensure that all sales personnel activities are in accordance with the guidelines of the Managing Director at BCEL.
∎ Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
∎ Provide timely feedback to the sales personnel regarding their sales performance.
∎ Maintain credit norms & ensure collection of credit amount as per management approved norms.
∎ Provide competitor feedback in terms of their products, dealers, price, promotional activities or any other marketing strategies.
∎ Prepare assigned report (Daily, Weekly & Monthly).
∎ Prepare any other report or information which is assigned by the management.
∎ Protects organization's value by keeping information confidential.
∎ Meet monthly sales target through the company's rule.
∎ Implement all kinds of trade offer consumer offer & various promotional activities run by the company.
∎ Good presentation, interpersonal and communication skills.
∎ Should have a strong sense of responsibility, independent, self-motivated and able to work under a pressured situation.
∎ Following up new business opportunities.
∎ Directing the sales team to achieve sales targets.
∎ Visit dealers all around the assign area and also Door to door shop visit must.
∎ Conduct a market survey and data collection for new product design.
∎ Close Market visit on a daily basis to improve regular sales & collection.
∎ Monitor sales force party visit strictly with the route plan.
∎ Take disciplinary action against non-performer.
∎ Job Context:
∎ Bir Group Holdings is a diversified business group. Under its umbrella, Bir Consumers Engineering Ltd. (BCEL) is a well-established equipment and hardware manufacturing company. BCEL specializes in producing ladders, stainless steel screws, brad nails, and concrete nails. With over 20 years of industry experience, BCEL has steadily expanded its business across Bangladesh, broadening its product line to ensure our brand becomes an integral part of our customers' daily lives. We are currently seeking a Manager – Sales & Marketing to join our team. The ideal candidate will be a detail-oriented, hands-on, and results-driven professional with proven communication skills and a strong work ethic. This role demands the ability to thrive in a challenging, fast-paced, and dynamic environment while driving sales growth and brand visibility.

∎ Job Responsibilities
∎ Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans & resolving problems; identifying trends; determining system improvements; implementing changes.
∎ Manage the sales team for sales growth and revenue enhancement & conduct market research to understand competitors and market trends.
∎ As per management, guideline search & appoint appropriate dealer to mitigate risk factor for market credit.
∎ Assist in the development of the annual marketing plan, specifically advising on: realistic forecasts for each product and territory (based on historical data, market trends, competitive activity, promotional strategy and sales effort), realistic costs of operating the sales force; and sales promotion program plans.
∎ Develop and manage an efficient distribution, Dealer network to improve sales performance.
∎ Implements national sales programs by developing field sales action plans.
∎ Responsible for obtaining positive results through the sales team by developing the team through motivation, counseling, skills development and product knowledge development.
∎ Accomplishes marketing and sales objectives by planning, developing, implementing, trade promotion programs; developing field sales action plans.
∎ Ensure that all sales personnel activities are in accordance with the guidelines of the Managing Director at BCEL.
∎ Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
∎ Provide timely feedback to the sales personnel regarding their sales performance.
∎ Maintain credit norms & ensure collection of credit amount as per management approved norms.
∎ Provide competitor feedback in terms of their products, dealers, price, promotional activities or any other marketing strategies.
∎ Prepare assigned report (Daily, Weekly & Monthly).
∎ Prepare any other report or information which is assigned by the management.
∎ Protects organization's value by keeping information confidential.
∎ Meet monthly sales target through the company's rule.
∎ Implement all kinds of trade offer consumer offer & various promotional activities run by the company.
∎ Good presentation, interpersonal and communication skills.
∎ Should have a strong sense of responsibility, independent, self-motivated and able to work under a pressured situation.
∎ Following up new business opportunities.
∎ Directing the sales team to achieve sales targets.
∎ Visit dealers all around the assign area and also Door to door shop visit must.
∎ Conduct a market survey and data collection for new product design.
∎ Close Market visit on a daily basis to improve regular sales & collection.
∎ Monitor sales force party visit strictly with the route plan.
∎ Take disciplinary action against non-performer.

Skills & Expertise:

Compensation & Other Benefits:
∎ T/A, Mobile bill, Tour allowance, Provident fund
∎ Lunch Facilities: Full Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ D/A, Sales Commission, Mobile Set, Oversees Tour

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka

Company Information:
∎ Bir Group Holdings
∎ Navana Osman@Link (6th Floor),214/D Tejgaon Link Road, Tejgaon I/A, Dhaka-1208.
∎ Bir Group Holdings (Bangladesh) is a Group of Company, which has been engaged in trading & marketing business for a long time. Bir is considered to be the largest trading concern in Bangladesh, which is dealing with Hardware, Tools, Maintenance products (like Silicon, WD-40, Hand Tools, Power Tools, Screw, Concreate Nail, Brad Nail) etc.

KAI Project Management Services Ltd. is the sole distributor of WD-40 (USA) & V-TECH (Malaysia). KPMS provides project solutions for water proofing, maintenance products, sealants, etc…. Through our extensive distribution network and market creation activities, we have been able to provide both companies with year-year growth in sales. The company also engages in OEM trading henceforth has created domestic powerhouse brands: Vikars, Bir-Silicone. Our dedicated team of salesmen have not only entered existing markets and penetrated them, alongside they were able to create markets through our various educational and market exposure activities. Due to our unique dynamic nature, Bir Group Holdings has been the leading pioneer in providing to the Bangladeshi market sophisticated project maintenance products and solutions.

KGI HARDWARE ACCESSORIES is the leading supplier of Hardware Products in Bangladesh. It has a strong background of Hardware business in Bangladesh over 17 years. It has established long-term business relations with the relevant market parties all over Bangladesh. KGI has seen a constant growth of it’s market cap and market share over time. Renowned brands marketed by KGI are ’KGI hardware’, ‘Vikars’, and ‘BMI.

KAI INTERNATIONAL is the leading supplier of hand Tools in Bangladesh. The company is importing Hand Tools under its own brand ‘Bir Tools’. The company has attained a significant market share within the shortest time and emerged as an excellently reputed brand in the market.

Bir Metal Engineering & Manufacturing Co. Ltd. is a newly established Metal Hardware manufacturing company. The Factory is located in Daulatpur, Board Bazar, Gazipur. Bir Metal Engineering & Manufacturing Co. Ltd. is a China-Bangladesh Joint Venture company.

Bir Consumers Engineering Ltd. is a newly established equipment and hardware manufacturing company under Bir Group Holdings Ltd. BCEL manufactures ladders, stainless steel fasteners, shooter nails and concrete nails.

Address::
∎ Navana Osman@Link (6th Floor),214/D Tejgaon Link Road, Tejgaon I/A, Dhaka-1208.
∎ Bir Group Holdings (Bangladesh) is a Group of Company, which has been engaged in trading & marketing business for a long time. Bir is considered to be the largest trading concern in Bangladesh, which is dealing with Hardware, Tools, Maintenance products (like Silicon, WD-40, Hand Tools, Power Tools, Screw, Concreate Nail, Brad Nail) etc. KAI Project Management Services Ltd. is the sole distributor of WD-40 (USA) & V-TECH (Malaysia). KPMS provides project solutions for water proofing, maintenance products, sealants, etc…. Through our extensive distribution network and market creation activities, we have been able to provide both companies with year-year growth in sales. The company also engages in OEM trading henceforth has created domestic powerhouse brands: Vikars, Bir-Silicone. Our dedicated team of salesmen have not only entered existing markets and penetrated them, alongside they were able to create markets through our various educational and market exposure activities. Due to our unique dynamic nature, Bir Group Holdings has been the leading pioneer in providing to the Bangladeshi market sophisticated project maintenance products and solutions. KGI HARDWARE ACCESSORIES is the leading supplier of Hardware Products in Bangladesh. It has a strong background of Hardware business in Bangladesh over 17 years. It has established long-term business relations with the relevant market parties all over Bangladesh. KGI has seen a constant growth of it’s market cap and market share over time. Renowned brands marketed by KGI are ’KGI hardware’, ‘Vikars’, and ‘BMI. KAI INTERNATIONAL is the leading supplier of hand Tools in Bangladesh. The company is importing Hand Tools under its own brand ‘Bir Tools’. The company has attained a significant market share within the shortest time and emerged as an excellently reputed brand in the market. Bir Metal Engineering & Manufacturing Co. Ltd. is a newly established Metal Hardware manufacturing company. The Factory is located in Daulatpur, Board Bazar, Gazipur. Bir Metal Engineering & Manufacturing Co. Ltd. is a China-Bangladesh Joint Venture company.Bir Consumers Engineering Ltd. is a newly established equipment and hardware manufacturing company under Bir Group Holdings Ltd. BCEL manufactures ladders, stainless steel fasteners, shooter nails and concrete nails.

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 14 Mar 2025

Category: Marketing/Sales

Interested By University

University Percentage (%)
National University 18.18%
University of Dhaka 6.06%
Jagannath University 4.80%
Asian University of Bangladesh 2.27%
University of Rajshahi 2.27%
North South University 2.02%
1.77%
University of Chittagong 1.77%
European University of Bangladesh 1.77%
Independent University, Bangladesh 1.52%

Interested By Age Range

Age Range Percentage (%)
20-30 7.32%
31-35 15.40%
36-40 34.09%
40+ 41.92%

Interested By Salary Range

Salary Range Percentage (%)
0-20K 1.27%
20K-30K 1.77%
30K-40K 5.06%
40K-50K 6.84%
50K+ 85.06%

Interested By Experience Range

Experience Range Percentage (%)
0 years (Freshers) 2.78%
0.1 - 1 years 1.26%
1.1 - 3 years 2.27%
3.1 - 5 years 4.55%
5+ years 89.14%

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