Manager - Marketing (Fashion Retail - Sailor)

Job Description

Title: Manager - Marketing (Fashion Retail - Sailor)

Company Name: Epyllion Group

Vacancy: 1

Age: At least 32 years

Job Location: Dhaka (Tejgaon)

Salary: Negotiable

Experience:

• At least 8 years
• The applicants should have experience in the following business area(s): Retail Store

• Bachelor of Business Administration (BBA) in Marketing

• Bachelors degree in Marketing/ Communications or Business Administration from any reputed University.

• At least 8 years
• The applicants should have experience in the following business area(s): Retail Store

• Age At least 32 years

• Tech & social media savvy & Knack for Fashion.

• Knack for coming up with creative ideas and campaigns. Analytical thinking & creative storytelling.

• Proactive, Strong Communication & Interpersonal Skills are required.

• Focus on Data driven approach.

• Team oriented, collaboration & relationship management.

• Preference Proven Work Experience and Agency Experience.

Team Development:

• Lead and mentor the marketing team, fostering a collaborative and innovative work environment.

• Inspire team members to excel by providing guidance, feedback, and opportunities for professional growth.

Project and Task Management:

• Oversee and prioritize multiple projects, ensuring timely completion and alignment with brand & seasons objectives.

• Focus on high-impact initiatives while effectively addressing emerging priorities.

• Develop and deliver the annual marketing plan to meet brand goals and business targets.

• Conduct weekly task management sessions to align the team on strategies, tactics, execution plans, and results.

Strategic Marketing:

• Conduct market segmentation and effective targeting to maximize reach and impact.

• Manage budget allocation and optimization to achieve marketing objectives.

• Perform strategic research on brand positioning, market trends, competitor analysis, and consumer behavior.

Brand Communication:

• Strengthen brand visibility and placement across outlets and digital platforms.

• Ensure adherence to brand guidelines and standard operating procedures (SOPs).

• Develop and implement Above-the-Line (ATL) communication strategies.

• Celebrate and observe significant days to enhance brand identity.

Sales-Driven Marketing:

• Analyze and interpret sales data to create actionable recommendations.

• Develop and implement sales-driven marketing strategies to boost revenue and introduce innovative sales promotion ideas and campaigns.

• Plan and execute 360-degree communication strategies for sales initiatives within budget.

Event and Activation:

• Manage and execute sponsorships effectively to maximize brand exposure.

• Organize new outlet opening events and in-store activities to drive engagement.

Customer Relationship Management (CRM):

• Develop strategies for customer acquisition and retention.

• Analyze customer data to provide actionable insights and improve retention rates.

• Implement re-targeting strategies based on customer behavior.

• Develop a 360-degree communication mix for seasonal, campaign-based, and regular customer engagement.

• Collect and act on post-purchase feedback to enhance customer satisfaction.

• Partner with other brands to offer added value to customers.

Publicity and Public Relations (PR):

• Create seasonal and yearly media plans to enhance brand exposure.

• Develop PR strategies and guidelines to manage brand reputation effectively.

• Build strong media relationships and communication plans to support brand objectives.

• Plan and execute media buying for print (newspapers, magazines) and electronic platforms (TV, radio, and online).

• Prepare seasonal briefs and press releases for brand communication.

Data-Driven Decision Making:

• Evaluate customer experiences across all channels to identify improvement opportunities.

• Optimize user journeys and conversion funnels to enhance customer satisfaction and retention.

Omni channel Experience:

• Collaborate with teams to create seamless omni channel journeys that drive traffic to physical stores.

Creative and Promotional Oversight:

• Oversee the creation of promotional materials to ensure consistency with brand identity.

• Review and approve digital content, creative assets, and artwork for quality and accuracy.

Campaign Strategy and Execution:

• Design, execute, and manage impactful marketing campaigns.

• Monitor and analyze campaign performance to optimize strategies and achieve results.

Performance Tracking and Reporting:

• Define and track key performance indicators (KPIs).

• Provide detailed reports on campaign and activation results for continuous improvement.

Outlet Visits:

• Conduct outlet visits to monitor brand standards and identify opportunities for improvement.

Customer Response and Solutions:

• Guide and support the customer response team to deliver timely and effective resolutions, enhancing customer satisfaction and loyalty.

• Mobile bill,Insurance,Gratuity,Medical allowance
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2