Manager, Digital Marketing
Job Description
Title: Manager, Digital Marketing
Company Name: building technology & ideas ltd.
Vacancy: 01
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Bachelor degree/ MBA preferably major in marketing from reputed public/private university.
Experience Requirements:
∎ At least 10 year(s)
∎ The applicants should have experience in the following area(s):
Corporate Marketing, Digital Marketing, Market Research
∎ The applicants should have experience in the following business area(s):
Developer, Real Estate
Job Responsibilities:
∎ Plan and budget monthly digital media expenditure for all SBUs.
∎ Report monthly digital media performance of all SBUs.
∎ Generate insights from monthly data report to modify targeting, operating procedures, content variation, content format etc. for ongoing development.
∎ Track leads on a weekly basis and take corrective actions in ad targeting, ad creatives and other variables by coordinating with Commerce Heads.
∎ Maintain best practices for digital content development of still image, motion graphics, videos, blogs and emails.
∎ Maintain best practices for social media content publishing (by tracking off-peak and peak hours in different social platforms).
∎ Maintain best practices for media buying on Facebook, Instagram, LinkedIn and YouTube to meet the metric targets on a monthly basis.
∎ Maintain best practices for blog writing through keywords research and utilize blogs to increase web traffic and web leads.
∎ Maintain best practices for email marketing to reengage and automate lead generation process from lead point to sales point.
∎ Manage the security and smooth functioning of digital assets such as websites, social media accounts etc.
∎ Modernize websites with better features and functionalities for improved user experience and improved lead generation.
∎ Maintain best practices as per Google PageSpeed Insights and Lighthouse Score for improved website performance, usability and accessibility.
∎ Maintain best practices for SEO.
∎ Manage digital customer service through Facebook Messenger, WhatsApp, web mails and other customer touchpoints.
∎ Manage digital media billing by working closely with ‘Finance’ & ‘Financial Reporting and Compliance’ departments.
∎ Maintain a feedback loop with different departments such as ‘Communication & Brand Management’ and ‘Sales’ for ongoing improvements in metrics.
Additional Requirements:
∎ Age 30 to 40 years
∎ Experienced in social media marketing and management
∎ Experienced in media buying with Facebook Ads and Google Ads (LinkedIn Ads & Bing Ads are a plus)
∎ Experienced in using analytical tools such as Google analytics, Facebook Insights etc.
∎ Basic understanding of email marketing best practices
∎ Basic understanding of on-page, off-page, and technical SEO
∎ Quick and deep learner – an ability to sort through new knowledge and apply it comprehensively
∎ Data and insights oriented – Comfortable and good with numeric analysis and finding correlation between data
∎ Analytical mindset, critical thinking and attentive to details
∎ Excellent communication (written & oral) and interpersonal skills.
Salary: Negotiable
Compensation & Other Benefits:
∎ Pick & Drop facility
∎ Salary Review: Yearly based on performance
∎ Festival Bonus: 2(Yearly)
∎ Earn leave encashment.
∎ Gratuity Scheme
∎ Lunch & Mobile allowance
∎ Welfare Fund
∎ Weekly holiday as per Government & bti calendar.
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 31 Jan 2022
Company Information:
∎ 26 Jan 2022
∎ building technology & ideas ltd.
∎ Address : Celebration Point, Road: 113/A, Plot: 3 & 5, Gulshan, Dhaka 1212
∎ Web : www.btibd.com
∎ Business : bti is a pioneering and leading company in the real estate industry of Bangladesh established in 1984. It is the founder member of REHAB with membership number 001 and is also the first ISO certified company in Bangladesh for "Design and Construction of buildings".
Category: Marketing/Sales
Source: bdjobs.com
Deadline Expired on 31st Jan 2022
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