Manager, CRM, Marketing

Job Description

Title: Manager, CRM, Marketing

Company Name: Aarong

Vacancy: 1

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Masters from any reputed university.
∎ 3rd division/ Class/ CGPA below 2.0 in any academic examinations will not be considered.

Experience Requirements:
∎ At least 5 year(s)

Job Responsibilities:
∎ Manage day to day operations of My Aarong Rewards and Club Taaga loyalty programmes including registration management, resolving technical system issues, customer service issues and campaign deployments.
∎ Responsible to grow the membership base through initiatives and build subsequent loyalty through repeat purchases, growth of average basket value, and overall customer lifecycle management.
∎ Plan and execute seasonal partnership campaigns and promotional offers for loyalty members.
∎ Design micro segmentation campaigns usingrecency, frequency, monetary (RFM) methods and ensure ‘always on’personalised communications.
∎ Responsible for providing management insightful data on membership base through periodic presentations and reports.
∎ Oversee voice of customer management through call centre and feedback channels. Ensure management level reporting and undertake long term development projects.
∎ Drive on-going market research and product development projects.
∎ Work closely with retail and marketing department to execute campaign communications.

Additional Requirements:
∎ The applicants should have experience in the following business area(s):
∎ IGO, NGO
∎ Should have programme operations management experience
∎ Should have working knowledge of local and International Labor Laws
∎ Internationally recognized social auditing standards like BSCI, SA8000, ILO etc. will be an added advantage
∎ Excellent communication skills both written and oral in English and Bangla is required
∎ Proficiency in Project Management, Data Management etc.
∎ Must have good problem solving & decision making skill

Salary: Negotiable

Compensation & Other Benefits:
∎ Performance bonus, Provident fund, Insurance, Gratuity
∎ Festival Bonus: 2

Application Deadline: April 7, 2020

Company Information:
∎ Aarong
∎ Address : Aarong Centre, 346, Tejgaon (I/A), Dhaka-1208
∎ Web : www.aarong.com
∎ Business : Aarong is one of the largest social enterprises of BRAC established in 1978 as retail chain that is making a significant contribution to the local economy through the creation of market linkage, entrepreneurs and employment opportunities. Aarong offers a fair price to the rural suppliers and artisans while introducing the products to urban markets where both demand and consumers` willingness to pay the highest. Today, Aarong has transformed into a high surplus generating enterprise, operating as one of the largest lifestyle retailers in Bangladesh. We are proud to be an equal opportunity employer and will do everything possible to ensure that those who are suitable to work within our values and beliefs are recruited to work for us.

Category: Marketing/Sales

Source: bdjobs.com

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