Manager, CRM, Marketing
Job Description
Title: Manager, CRM, Marketing
Company Name: Aarong
Vacancy: Not specific
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ A Bachelor Degree (preferably a BBA) from any reputed university
Experience Requirements:
∎ 5 to 6 year(s)
Job Responsibilities:
∎ Manage day to day operations of My Aarong Rewards and Club Taaga loyalty programs including registration management, resolving technical system issues, customer service issues, and campaign deployments
∎ Ensure membership base growth through initiatives and build subsequent loyalty through repeat purchases, growth of average basket value, and overall customer lifecycle management
∎ Design and implement special events to reach prospective and existing members as well as develop marketing techniques that will drive new customer acquisition
∎ Plan and execute seasonal partnership campaigns and promotional offers for loyalty members
∎ Keep membership base updated on the latest campaigns through multi-channel marketing strategies
∎ Design micro-segmentation campaigns using recency, frequency, monetary (RFM) methods, and ensure 'always on' personalized communications
∎ Provide management insightful data on membership base through periodic presentations and reports
∎ Oversee the voice of customer management through call center and feedback channels. Ensure management level reporting and undertake long term development projects Drive on-going market research and product development projects
∎ Work closely with the retail and marketing department to execute campaign communications
Additional Requirements:
∎ 5-6 years of work experience in customer relationship management
∎ Knowledge on ATL, BTL, TTL strategies, online/offline media, digital marketing tools, marketing mix, international marketing strategy, e-commerce, and project management
∎ Knowledge of budgeting and campaign management
∎ Should have expertise in content development, multitasking, planning, and evaluation
∎ Must have effective communication, interpersonal, and negotiation skills
Salary: Negotiable
Compensation & Other Benefits:
∎ Provident Fund, Gratuity, Festival Bonus, Yearly Performance Bonus, Health and Life Insurance and others as per organization policy
Application Deadline: 1 Oct 2020
Company Information:
∎ 17 Sep 2020
∎ Aarong
Category: Marketing/Sales
Read Before Apply: You may send your updated CV to [email protected] mentioning the name of the position in the subject line.
Source: bdjobs.com
Deadline Expired on 1st Oct 2020
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