Manager - Branding & Digital Marketing

Job Description

Title: Manager - Branding & Digital Marketing

Company Name: Provita Group

Vacancy: --

Age: At least 30 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): Poultry,Agro based Startup

• Master of Business Administration (MBA) in Marketing

MBA in Marketing preferred Digital Communication.

• At least 5 years
• The applicants should have experience in the following business area(s): Poultry,Agro based Startup

• Age At least 30 years

• Strong communication and storytelling ability for both rural and digital audiences.

• Familiarity with poultry farming practices and value chains.

• Proficiency in digital tools: Meta Ads Manager, Google Ads, YouTube Studio, SMS/IVR platforms.

• Project and vendor management skills.Ability to work closely with field sales, veterinarians, and technical teams.

• Hands-on experience with both digital and rural activation campaigns.

• Develop and execute long-term brand strategies for Feed, Chicks or related poultry products.

• Ensure consistent brand identity across all marketing materials including packaging, promotional items, signage, and campaigns.

• Plan and manage branding campaigns through ATL (TV, print, radio) and BTL (field activation, farm visits, dealer campaigns).

• Maintain strong relationships with farmers, dealers, and distributors to build brand loyalty.

• Organize branding activities at trade fairs, livestock expos, and rural promotional events.

• Oversee the creation of brochures, posters, banners, and branded farm materials.

• Develop and update brand guidelines tailored for rural and semi-urban audiences.

• Plan and execute digital campaigns on Facebook, YouTube, WhatsApp, and local platforms to engage poultry farmers and rural entrepreneurs.

• Create digital content (videos, graphics, infographics) explaining product benefits, usage instructions, and success stories.

• Manage and update the company website and social media channels.

• Launch SMS, IVR, and WhatsApp marketing campaigns to communicate with farmers in local languages.

• Run Geo-targeted ads and awareness campaigns in rural areas.

• Monitor digital performance using analytics tools and generate actionable insights.

• Collaborate with field officers to integrate digital with on-ground campaigns.

• Mobile bill
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

As per Company Policy