Manager - Branding & Digital Marketing
Job Description
Title: Manager - Branding & Digital Marketing
Company Name: Provita Group
Vacancy: --
Age: At least 30 years
Job Location: Dhaka
Salary: Negotiable
Experience:
- At least 5 years
- The applicants should have experience in the following business area(s): Poultry,Agro based Startup
Published: 2025-07-20
Application Deadline: 2025-07-31
Education:
- Master of Business Administration (MBA) in Marketing
MBA in Marketing preferred Digital Communication.
Requirements:
- At least 5 years
- The applicants should have experience in the following business area(s): Poultry,Agro based Startup
Skills Required: Agro Marketing,Digital Marketing,Feed Marketing,Market Research,Promotion and Branding
Additional Requirements:
- Age At least 30 years
Strong communication and storytelling ability for both rural and digital audiences.
Familiarity with poultry farming practices and value chains.
Proficiency in digital tools: Meta Ads Manager, Google Ads, YouTube Studio, SMS/IVR platforms.
Project and vendor management skills.Ability to work closely with field sales, veterinarians, and technical teams.
Hands-on experience with both digital and rural activation campaigns.
Responsibilities & Context:
Develop and execute long-term brand strategies for Feed, Chicks or related poultry products.
Ensure consistent brand identity across all marketing materials including packaging, promotional items, signage, and campaigns.
Plan and manage branding campaigns through ATL (TV, print, radio) and BTL (field activation, farm visits, dealer campaigns).
Maintain strong relationships with farmers, dealers, and distributors to build brand loyalty.
Organize branding activities at trade fairs, livestock expos, and rural promotional events.
Oversee the creation of brochures, posters, banners, and branded farm materials.
Develop and update brand guidelines tailored for rural and semi-urban audiences.
Plan and execute digital campaigns on Facebook, YouTube, WhatsApp, and local platforms to engage poultry farmers and rural entrepreneurs.
Create digital content (videos, graphics, infographics) explaining product benefits, usage instructions, and success stories.
Manage and update the company website and social media channels.
Launch SMS, IVR, and WhatsApp marketing campaigns to communicate with farmers in local languages.
Run Geo-targeted ads and awareness campaigns in rural areas.
Monitor digital performance using analytics tools and generate actionable insights.
Collaborate with field officers to integrate digital with on-ground campaigns.
Job Other Benifits:
- Mobile bill
- Lunch Facilities: Partially Subsidize
- Salary Review: Yearly
- Festival Bonus: 2
As per Company Policy
Employment Status: Full Time
Job Work Place: Work at office
Company Information:
Gender: Male and Female can apply
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Category: Marketing/Sales
Interested By University
| University | Percentage (%) |
|---|---|
| University of Dhaka | 6.96% |
| North South University | 6.79% |
| National University | 5.09% |
| Independent University, Bangladesh | 4.24% |
| East West University | 3.57% |
| BRAC University | 3.40% |
| Jagannath University | 2.72% |
| Southeast University | 2.55% |
| American International University Bangladesh (AIUB) | 2.38% |
| Jahangirnagar University | 2.21% |
Interested By Age Range
| Age Range | Percentage (%) |
|---|---|
| 20-30 | 29.03% |
| 31-35 | 39.90% |
| 36-40 | 18.51% |
| 40+ | 9.51% |
Interested By Salary Range
| Salary Range | Percentage (%) |
|---|---|
| 0-20K | 1.53% |
| 20K-30K | 5.43% |
| 30K-40K | 9.00% |
| 40K-50K | 12.56% |
| 50K+ | 71.48% |
Interested By Experience Range
| Experience Range | Percentage (%) |
|---|---|
| 0 years (Freshers) | 4.75% |
| 0.1 - 1 years | 4.07% |
| 1.1 - 3 years | 11.21% |
| 3.1 - 5 years | 14.09% |
| 5+ years | 65.87% |
