Manager, Brand Marketing

Job Description

Title: Manager, Brand Marketing

Company Name: TVS Auto Bangladesh Ltd.

Vacancy: Not specific

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Bachelor of Business Administration (BBA) in Marketing

Experience Requirements:
∎ 5 to 6 year(s)
∎ The applicants should have experience in the following area(s): Marketing
∎ The applicants should have experience in the following business area(s): Automobile

Job Context:
∎ TVS Auto Bangladesh Ltd (TVSABL), a joint venture company between Rain Motors (a concern of Sony-Rangs Group) of Bangladesh and TVS & Sons of India, is one of the leading automobile companies in Bangladesh since 2007 engaged in two-wheeler Automobiles business (TVS Brand Motorcycle) in Bangladesh. To meet expanding business demand, the company invites applications for the position of Manager, Brand Marketing.Who will be custodian of the product category with effective brand management stemming from -
∎ 1. Deep consumer inside
∎ 2. marketing communication to maximize brand preference across the country
∎ 3. Achieve target role of the brand. The following business expertise & aptitude are required for this position:

Job Responsibilities:
∎ Define target group of a specific brand
∎ Initiate customer research, analyze market conditions, understand consideration, non-consideration and leakage of a particular brand
∎ Plan, strategies and execute marketing designs and activities of a premium brand (s) in the country
∎ Develop business plans and marketing strategy and monitor proper implementation to manage the category and bridge the need gap
∎ Responsible for Brand positioning, Strategy, 360 degree campaign (ATL, BTL & Digital) to establish a particular brand in the market.
∎ Create a holistic communication and brand strategy across all digital platform and execute
∎ Ability to develop consumer loyalty program and maintain the excitement over times
∎ Development of long-term brand strategy and implement short- to medium-term objectives in support of the strategy.
∎ Should be a team player and maintain close relationship with all stake holders - team, dealers etc.
∎ Responsible for yearly target achievement and market share

Additional Requirements:
∎ Age 30 to 40 years
∎ Strong communication skill
∎ Experience in managing brand
∎ The applicant should have experience in Brand communication, Promotion, event, media planning and digital media management

Salary: Negotiable

Compensation & Other Benefits:
∎ T/A, Mobile bill, Tour allowance, Medical allowance, Provident fund, Insurance, Gratuity
∎ Lunch Facilities: Partially Subsidize
∎ Festival Bonus: 2

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 31 May 2022

Company Information:
∎ 21 May 2022
∎ TVS Auto Bangladesh Ltd.
∎ Address : 304, Tejgaon I/A (3rd Floor), Dhaka-1208
∎ Web : www.tvsabl.com
∎ Business : TVS Auto Bangladesh Ltd
304, Tejgaon I/A (3rd Floor), Dhaka-1208.
TVS Auto Bangladesh Ltd established in 2007, is a joint-venture company between Rian Motors (a concern of Sony-Rangs Group) of Bangladesh and TVS & Sons of India. It has been assembling and marketing TVS Brand Two-wheeler and Three-wheeler.

Category: Marketing/Sales

:

Source: bdjobs.com

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