Head of Marketing

Job Description

Title: Head of Marketing

Company Name: Mamun Group.

Vacancy: --

Age: 35 to 60 years

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• 10 to 20 years
• The applicants should have experience in the following business area(s): Group of Companies

• Bachelor of Business Administration (BBA) in Marketing
• Bachelor of Arts (BA) in Mass Communication & Journalism
• Master of Business Administration (MBA) in Marketing
• Master of Arts (MA) in Mass Communication & Journalism

• 10 to 20 years
• The applicants should have experience in the following business area(s): Group of Companies

• Age 35 to 60 years

• Minimum 10 years of professional experience, with at least 5 years in a leadership role in PR/Marketing/Communication.
• Master's degree in Marketing, Mass Communication, Public Relations, or relevant discipline from a reputed university.
• Proven track record of designing and executing successful PR and marketing strategies.
• Strong network with media professionals and influencers will be considered a key advantage.
• Exceptional communication, presentation, and negotiation skills in both Bangla and English.
• In-depth knowledge of branding, corporate communication, digital marketing, and media engagement.

• Develop and execute the overall Public Relation, Marketing, and communication strategy aligned with Mamun Group business goals.

• Develop and execute strategic marketing plans to drive brand awareness, lead generation, and business growth.

• Lead and manage all external communications, media relations, and public affairs activities.

• Build and maintain a strong brand image through effective branding and messaging strategies.

• Plan and implement integrated marketing campaigns across digital, print, and outdoor media.

• Supervise content creation for press releases, speeches, website, social media, brochures, and other promotional materials.

• Manage digital marketing campaigns across platforms including Google, Facebook, and LinkedIn for optimal performance.

• Coordinate with cross-functional teams to ensure alignment of marketing activities with sales and product goals.

• Track and analyze key marketing metrics (KPIs, ROI) and prepare performance reports with actionable insights.

• Lead the planning and execution of branding, promotional events, trade shows, and product launches.

• Collaborate with cross-functional teams to ensure consistent brand voice across all platforms and subsidiaries.

• Establish strong relationships with media houses, journalists, influencers, and strategic partners.

• Monitor and analyze the effectiveness of communication campaigns and provide insights for improvement.

• Manage crisis communication and reputation management initiatives professionally and effectively.

• Organize press conferences, media events, product launches, and corporate campaigns.

• Oversee internal communications to align all departments with corporate messaging.

• Track industry trends, competitors’ activities, and market dynamics to suggest strategic improvements.

• Lead and mentor the PR, Marketing, and Communication team to achieve departmental KPIs.

• Maintain and grow social media presence, including strategic ad placements and audience engagement.

• Represent the company at events, expo’s, forums, and relevant platforms to uphold brand visibility.

• T/A,Mobile bill
• Salary Review: Yearly
• Festival Bonus: 2