Job Description
Title: General Manager – Marketing & Merchandising (Circular Knit Garments)
Company Name: Ready-Made Garments (RMG) – Circular Knit
Vacancy: 01
Age: at least 43 years
Location: Dhaka (Gulshan)
Maximum Salary: Negotiable
Experience:
∎ At least 12 years
Published: 2 Mar 2025
Requirements:
Additional Requirements:
∎ Age at least 43 years
∎ 12+ years of experience in RMG merchandising & marketing (preferably in circular knit garments).
∎ Proven track record of handling large international buyers, particularly from Europe, USA, and Asia.
∎ Strong expertise in costing, price negotiations, and strategic business development.
∎ Deep understanding of the knitwear industry, order execution process, and buyer expectations.
∎ Excellent relationship management skills with global brands and retailers.
∎ Strong financial acumen, including CM/FOB costing, P&L impact analysis, and pricing strategy.
∎ Knowledge of sustainability and compliance standards (BSCI, WRAP, Sedex, etc.).
∎ Proficiency in ERP, CRM, and merchandising tracking tools.
∎ Bachelor’s or Master’s degree in Textile Engineering, Business Administration, Marketing, or a related field.
∎ Key Requirements:
∎ Experience:
∎ 12+ years of experience in RMG merchandising & marketing (preferably in circular knit garments).
∎ Proven track record of handling large international buyers, particularly from Europe, USA, and Asia.
∎ Strong expertise in costing, price negotiations, and strategic business development.
∎ Skills & Knowledge:
∎ Deep understanding of the knitwear industry, order execution process, and buyer expectations.
∎ Excellent relationship management skills with global brands and retailers.
∎ Strong financial acumen, including CM/FOB costing, P&L impact analysis, and pricing strategy.
∎ Knowledge of sustainability and compliance standards (BSCI, WRAP, Sedex, etc.).
∎ Proficiency in ERP, CRM, and merchandising tracking tools.
∎ Education:
∎ Bachelor’s or Master’s degree in Textile Engineering, Business Administration, Marketing, or a related field.
Responsibilities & Context:
∎ Develop and implement a market entry strategy for UK, France, USA, and Asia to onboard new customers.
∎ Identify and acquire high-value buyers, ensuring no single client exceeds a justified % of total production capacity.
∎ Leverage industry trade shows, B2B platforms, and direct networking to expand the company’s global footprint.
∎ Oversee order execution from inquiry to shipment, ensuring on-time delivery and customer satisfaction.
∎ Drive product innovation and diversification, including cut-and-sew jersey products and man-made fibre driven apparel.
∎ Set and monitor CM (Cost of Manufacturing), FOB pricing, and contribution margins to ensure profitability.
∎ Collaborate with production, quality control, and planning teams to optimize capacity utilization and efficiency.
∎ Identify and resolve supply chain bottlenecks to maintain smooth order flow.
∎ Develop Standard Operating Procedures (SOPs) to streamline merchandising and marketing operations.
∎ Build and maintain long-term partnerships with key buyers, securing multi-year business with growth.
∎ Enhance customer engagement strategies to improve retention rates and repeat business.
∎ Lead price negotiations and terms with buyers to maximize business value.
∎ Align the company’s marketing and merchandising strategy with global sustainability trends.
∎ Ensure compliance with Western buyers’ environmental and ethical standards.
∎ Promote the development of eco-friendly products to attract sustainability-focused brands.
∎ Lead and mentor the marketing and merchandising teams, fostering a performance-driven culture.
∎ Implement KPIs to track sales growth, customer satisfaction, and operational efficiency.
∎ Refine strategies based on market trends and performance analytics.
∎ About the Company:
∎ We are a leading export-oriented RMG manufacturer specializing in circular knit garments, including T-shirts, polo shirts, hoodies, and fashionwear. With a strong reputation for quality, compliance, and sustainable manufacturing, we are looking for a dynamic and experienced General Manager (GM) – Marketing & Merchandising to lead our team and drive our market expansion across Europe, North America, and Asia.
∎ Job Summary:
∎ The GM – Marketing & Merchandising will be responsible for leading the end-to-end marketing and merchandising operations, developing strategic business growth plans, and building long-term buyer relationships. The role demands expertise in customer acquisition, sales execution, product development, and operational efficiency.The ideal candidate should have experience in handling large international buyers, expanding into new markets, and managing merchandising teams in a fast-paced production environment.
∎ Key Responsibilities:
∎ Market Expansion & Buyer Acquisition
∎ Develop and implement a market entry strategy for UK, France, USA, and Asia to onboard new customers.
∎ Identify and acquire high-value buyers, ensuring no single client exceeds a justified % of total production capacity.
∎ Leverage industry trade shows, B2B platforms, and direct networking to expand the company’s global footprint.
∎ Merchandising & Sales Strategy
∎ Oversee order execution from inquiry to shipment, ensuring on-time delivery and customer satisfaction.
∎ Drive product innovation and diversification, including cut-and-sew jersey products and man-made fibre driven apparel.
∎ Set and monitor CM (Cost of Manufacturing), FOB pricing, and contribution margins to ensure profitability.
∎ Operational & Supply Chain Efficiency
∎ Collaborate with production, quality control, and planning teams to optimize capacity utilization and efficiency.
∎ Identify and resolve supply chain bottlenecks to maintain smooth order flow.
∎ Develop Standard Operating Procedures (SOPs) to streamline merchandising and marketing operations.
∎ Customer Retention & Relationship Management
∎ Build and maintain long-term partnerships with key buyers, securing multi-year business with growth.
∎ Enhance customer engagement strategies to improve retention rates and repeat business.
∎ Lead price negotiations and terms with buyers to maximize business value.
∎ Sustainability & Compliance
∎ Align the company’s marketing and merchandising strategy with global sustainability trends.
∎ Ensure compliance with Western buyers’ environmental and ethical standards.
∎ Promote the development of eco-friendly products to attract sustainability-focused brands.
∎ Team Leadership & KPI Management
∎ Lead and mentor the marketing and merchandising teams, fostering a performance-driven culture.
∎ Implement KPIs to track sales growth, customer satisfaction, and operational efficiency.
∎ Refine strategies based on market trends and performance analytics.
Skills & Expertise:
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka (Gulshan)
Company Information:
∎ Ready-Made Garments (RMG) – Circular Knit
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 10 Mar 2025
Category: Garments/Textile
