Full-Stack Digital Marketer (Beauty Industry)

Job Description

Title: Full-Stack Digital Marketer (Beauty Industry)

Company Name: A Reputed Cosmetics Brand

Vacancy: --

Age: 20 to 40 years

Job Location: Dhaka (Mirpur 10)

Salary: Tk. 40000 (Monthly)

Experience:

• 1 to 5 years
• The applicants should have experience in the following business area(s): E-commerce

• 1 to 5 years
• The applicants should have experience in the following business area(s): E-commerce

• Age 20 to 40 years

• 1-5 years of hands-on digital marketing experience with team management experience
• Proven expertise in Facebook & Instagram advertising with measurable results
• Strong knowledge of TikTok marketing and content trends
• Experience in beauty, fashion, or lifestyle industries preferred
• Team leadership skills - ability to guide and manage creative professionals
• Fluent in Bangla and English
• Google Analytics, Facebook Business Manager, TikTok Ads Manager proficiency
• Technical Skills:
• Social media advertising (Meta, TikTok, Instagram)
• Content marketing and influencer management
• Basic SEO and website optimization
• Analytics and reporting tools
• Understanding of e-commerce and conversion optimization
• Team coordination and project management
• Leadership Skills:
• Experience managing creative teams (designers, video editors, content creators)
• Ability to provide clear briefs and feedback to creative professionals
• Strategic thinking with hands-on execution capabilities
• Comfortable reporting directly to senior management

The company Bangladesh's trusted premium beauty retail brand, offering 100% authentic skincare and makeup products with personalized consultation services. We operate both online and offline (Brahmanbaria & Dhaka outlets) with plans to expand nationwide and launch our own product line.

We're looking for a passionate digital marketer to help us become Bangladesh's most recognized beauty brand.

• Strategy & Growth Planning
• Develop and execute comprehensive digital marketing strategies to achieve online sales growth
• Create full-funnel marketing plans (awareness → acquisition → conversion → retention)
• Plan quarterly campaigns and budget allocation across multiple channels
• Build brand awareness campaigns targeting young Bangladeshi women (18-30)
• Team Leadership & Management
• Lead and guide our creative team: 1 script writer and content strategist, 1 Designer, 2 Video Editors, 1 Junior Digital Marketer, 3 Models.
• Supervise 1 Junior Digital Marketer who will be hired under your management
• Scale team as needed - we're open to hiring additional members based on your requirements
• Coordinate with creative team to produce high-quality beauty content and campaigns
• Social Media & Content Marketing
• Meta (Facebook & Instagram): Scale existing Facebook campaigns and build strong Instagram presence
• TikTok: Develop viral content strategy and influencer collaborations
• YouTube: Create educational beauty content and product tutorials using in-house models and team
• Content Strategy: Direct creative team to produce engaging beauty content, tutorials, and product showcases
• Performance Marketing
• Manage and optimize Facebook & Instagram ad campaigns for maximum ROAS
• Launch and scale TikTok advertising campaigns
• Set up comprehensive tracking (pixels, analytics, conversion events)
• A/B test creatives, audiences, and ad formats continuously
• SEO & Organic Growth
• Develop SEO strategy for beauty-related keywords in Bangla and English
• Optimize website for local search and mobile experience
• Create content calendar for blog posts and beauty guides.
• You can get help with seo expert hiring if needed.
• Customer Lifecycle Marketing
• Design sms marketing campaigns for customer retention.
• Set up WhatsApp marketing automation for order updates and promotions
• Use our existing loyalty program marketing and member engagement strategies
• Analytics & Reporting
• Track and report on key metrics: CAC, ROAS, conversion rates, brand awareness
• Use existing CRM and analytics tools to measure campaign effectiveness
• Present weekly and monthly performance reports directly to Managing Director

Salary: BDT 40,000 - 90,000 per month (based on experience and qualifications)

Performance bonus tied to sales growth and ROAS targets

Mobile allowance and internet allowance

Festival bonuses (Eid, Puja, dec ember sale.)