Executive – Trade Marketing

Job Description

Title: Executive – Trade Marketing

Company Name: Quazi Enterprises Limited

Vacancy: 1

Age: At least 24 years

Job Location: Dhaka (Banani)

Salary: Negotiable

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Group of Companies

• Bachelor of Business Administration (BBA) in Marketing, Business Administration
• Bachelor/Honors

• 3 to 5 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Group of Companies

• Age At least 24 years

• 3–5 years of relevant experience in Trade Marketing, Retail Activation, Channel Marketing, or Sales Support functions.

• Preferred Experience Areas: Event Management, Retail Activations, Sponsorship Management, Shop Branding, Merchandising and POSM Management, Trade Promotions and Channel Development

• Assist in the development and implementation of annual and monthly trade marketing plans, calendars, and activation programs.

• Develop channel-specific visibility plans and support trade agreements with modern trade, retail, and wholesale partners.

• Support the planning and execution of new product launches, trade engagement activities, and category development initiatives.

• Support the design and implementation of distributor and retailer schemes, trade loyalty programs, and consumer promotions.

• Coordinate with the Sales team to ensure alignment and effective execution of trade initiatives, promotions, and visibility programs.

• Coordinate with vendors, agencies, distributors, and internal stakeholders to ensure timely delivery and implementation of trade marketing activities.

• Execute and monitor trade marketing campaigns, promotional activities, and activation programs across assigned channels.

• Manage POSM deployment and ensure compliance with merchandising standards and in-market brand visibility requirements.

• Ensure effective point-of-sale execution, activation compliance, and category hygiene standards in collaboration with the Field Sales team.

• Conduct regular market visits to gather trade insights, monitor competitor activities, and assess execution quality.

• Track channel performance, promotional effectiveness, trade spend utilization, and return on investment (ROI) of trade marketing activities.

• Prepare and submit reports on market activations, campaign performance, trade initiatives, and key business insights.