Title: Executive/ Sr. Executive, Brand
Company Name: East Coast Group
Vacancy: 1
Age: Na
Job Location: Dhaka (GULSHAN 1)
Salary: --
Experience:
Minimum BBA in Marketing from reputed Public/ Private Institute.
MBA will be preferred.
Expertise in MS Office Suit & Email Communication.
Excellent communication skill in both English & Bangla (both writing & speaking).
Knowledge on Illustrator & Photoshop will be added advantage.
Assist in the development and execution of annual brand plans and marketing strategies.
Manage day-to-day brand operations and campaign rollouts across ATL, BTL, and digital platforms.
Work collaboratively with internal teams (Sales, R&D, Supply Chain) and external partners (agencies, vendors) to ensure alignment and timely delivery of brand initiatives.
Conduct market and consumer research to gain insights and identify opportunities.
Monitor brand performance, competitor activity, and industry trends; prepare regular reports and presentations.
Support product launches, packaging development, and promotional campaigns.
Track marketing budgets and ensure efficient use of resources.
Assist in organizing brand events, activations, and trade promotions.
Ensure consistency in brand messaging and visual identity across all touchpoints.
Welfare Fund.
Market competitive salary.
Annual Performance Evaluation.
Access to full-time medical consultation.
Employee centric policies.
Safe and Inclusive Work Environment.
| University | Percentage (%) |
|---|---|
| North South University | 9.79% |
| University of Dhaka | 6.68% |
| East West University | 5.97% |
| National University | 4.77% |
| Bangladesh University of Professionals | 3.58% |
| Independent University, Bangladesh | 3.10% |
| Jagannath University | 2.63% |
| Southeast University | 2.39% |
| BRAC University | 2.39% |
| University of Rajshahi | 1.91% |
| Age Range | Percentage (%) |
|---|---|
| 20-30 | 59.43% |
| 31-35 | 28.40% |
| 36-40 | 9.07% |
| 40+ | 1.67% |
| Salary Range | Percentage (%) |
|---|---|
| 0-20K | 4.78% |
| 20K-30K | 28.23% |
| 30K-40K | 26.08% |
| 40K-50K | 20.10% |
| 50K+ | 20.81% |
| Experience Range | Percentage (%) |
|---|---|
| 0 years (Freshers) | 10.74% |
| 0.1 - 1 years | 9.31% |
| 1.1 - 3 years | 28.64% |
| 3.1 - 5 years | 18.14% |
| 5+ years | 33.17% |