Digital Marketing Specialist

Job Description

Title: Digital Marketing Specialist

Company Name: Tech Point - Banasree

Vacancy: 5

Age: 20 to 35 years

Job Location: Dhaka (Banasree)

Salary: Negotiable

Experience:

• 2 to 5 years
• The applicants should have experience in the following business area(s): Software Company, IT Enabled Service, Artificial Intelligence (AI) Startup, Business-to-Business (B2B) Software and Services Startup

• Bachelor/Honors

• Bachelor`s Degree in Marketing, Business Administration, Computer Science, English, or a related field

• Digital Marketing Certifications will be considered an advantage

• 2 to 5 years
• The applicants should have experience in the following business area(s): Software Company, IT Enabled Service, Artificial Intelligence (AI) Startup, Business-to-Business (B2B) Software and Services Startup

• Age 20 to 35 years

Experience Requirements

• 2–5 years of experience in Digital Marketing

• Proven experience in managing successful online marketing campaigns

• Experience working with Local and International Clients

• Experience in IT, Software, ERP, POS, CRM, Website, or eCommerce Marketing will be preferred

Additional Requirements

• Strong knowledge of Digital Marketing Strategies

• Expert in Google Ads and Meta Ads (Facebook & Instagram)

• Strong understanding of SEO and Local SEO

• Experience with LinkedIn Marketing and Lead Generation

• Experience with Email Marketing Campaigns

• Knowledge of Google Analytics, Google Search Console, and Google Tag Manager

• Excellent communication and presentation skills

• Ability to analyze campaign performance and optimize results

• Creative mindset with strong attention to detail

• Ability to work independently and meet deadlines

Graphic Design & Video Editing Skills

• Proficient in Canva

• Strong knowledge of Adobe Photoshop

• Strong knowledge of Adobe Illustrator

• Experience with Adobe Premiere Pro

• Ability to create engaging social media posts and ad creatives

• Experience creating banners, flyers, brochures, and promotional materials

• Ability to edit short promotional videos, reels, and advertisements

• Understanding of branding, typography, and visual communication

Skills & Expertise

• Digital Marketing

• Google Ads

• Facebook Ads

• Instagram Ads

• LinkedIn Marketing

• Lead Generation

• SEO

• Local SEO

• Social Media Marketing

• Content Marketing

• Email Marketing

• Google Analytics

• Google Search Console

• Google Tag Manager

• Conversion Rate Optimization (CRO)

• Canva

• Adobe Photoshop

• Adobe Illustrator

• Adobe Premiere Pro

• Graphic Design

• Social Media Post Design

• Banner Design

• Video Editing

• Branding & Creative Design

Preferred Qualifications

• Experience marketing Website Design & Development Services

• Experience promoting ERP, POS, CRM, HRM, eCommerce, and SaaS Products

• Experience managing International Marketing Campaigns

• Understanding of B2B and B2C Marketing

• Knowledge of AI-powered Marketing Tools

• Experience generating leads from USA, UK, Canada, Australia, and European markets

Job Overview

Tech Point is looking for a creative, energetic, and results-driven Digital Marketing Specialist to join our growing team. The ideal candidate should have strong expertise in Digital Marketing, Lead Generation, Google Ads, Social Media Marketing, SEO, Content Marketing, and Graphic Design.

The selected candidate will be responsible for promoting Website Design & Development Services, ERP, POS, CRM, eCommerce Solutions, Mobile Applications, and Custom Software Solutions in both Local and International Markets.

Job Responsibilities

• Plan, execute, and optimize Digital Marketing Campaigns

• Generate qualified leads for Website Design & Development Services

• Promote ERP, POS, CRM, HRM, eCommerce, SaaS, and Custom Software Solutions

• Manage Google Ads campaigns (Search, Display, Video & Remarketing)

• Manage Facebook, Instagram, LinkedIn, and YouTube Marketing Campaigns

• Improve website rankings through SEO and Local SEO strategies

• Conduct keyword research and competitor analysis

• Create and manage content marketing strategies

• Design social media posts, banners, and marketing creatives

• Create promotional materials using Canva, Photoshop, and Illustrator

• Edit marketing videos, reels, and promotional content using Adobe Premiere Pro

• Monitor campaign performance and optimize ROI

• Manage social media accounts and online brand presence

• Prepare weekly and monthly performance reports

• Collaborate with sales and development teams to increase lead conversion

• Performance Bonus

• Yearly Salary Review

• Festival Bonus (2)

• 50% Lunch Cost Covered by the Company

• Professional Training & Career Development Opportunities

• Friendly & Technology-Focused Working Environment

Why Join Tech Point?

• Work on Local and International Projects

• Opportunity to Market Cutting-Edge Software & Technology Solutions

• Career Growth Opportunities in a Fast-Growing Technology Company

• Hands-on Experience with Modern Marketing Tools & Technologies

• Work with a Creative and Innovative Team