Senior Executive - Digital Media Buying (For Fashion Retail - Sailor)

Job Description

Title: Senior Executive - Digital Media Buying (For Fashion Retail - Sailor)

Company Name: Epyllion Group

Vacancy: 1

Age: At least 28 years

Job Location: Dhaka (Tejgaon)

Salary: Negotiable

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): Retail Store

• Bachelor of Business Administration (BBA) in Marketing

• Bachelor’s degree in Business Administration, Communications, or a related field.

• At least 5 years
• The applicants should have experience in the following business area(s): Retail Store

• Age At least 28 years

• Strong understanding of digital marketing platforms (Meta Ads, Google Ads, YouTube, Programmatic).

• Experience in in-house media buying will be highly preferred.

• Hands-on experience with campaign setup, optimization, and reporting tools.

• Analytical mindset with strong data interpretation skills.

• Ability to work independently and manage multiple campaigns simultaneously.

• Strong communication and coordination skills.

Digital Media Strategy & Planning

• Develop annual, quarterly, and monthly paid media strategies aligned with business and marketing objectives.

• Prepare integrated media plans for product launches, seasonal campaigns, retail promotions, CRM initiatives, and brand campaigns.

• Define campaign objectives, media mix, audience strategy, budget allocation, timelines, and success metrics.

• Develop full-funnel marketing strategies covering awareness, consideration, conversion, and retention.

• Forecast campaign performance, reach, traffic, conversions, revenue, and ROI.

• Identify emerging advertising platforms and innovative media opportunities.

Media Buying & Campaign Management

• Plan, launch, manage, and optimize campaigns across Meta, Google Ads, YouTube, TikTok, LinkedIn, Display Network, and Programmatic platforms.

• Configure campaign objectives, bidding strategies, placements, audience targeting, scheduling, and budget allocation.

• Manage prospecting, re-marketing, re-targeting, Dynamic Product Ads (DPA), catalog sales campaigns, and conversion campaigns.

• Ensure timely and error-free campaign execution.

Budget Planning & Financial Management

• Prepare annual and monthly media budgets.

• Monitor campaign expenditure and optimize media investments.

• Forecast advertising budgets and control media costs.

• Improve Return on Ad Spend (ROAS) and overall marketing ROI.

• Maintain campaign-wise expenditure reports and coordinate agency billing.

Audience Research & Consumer Insights

• Conduct audience research using platform insights and analytics tools.

• Develop customer personas and audience segmentation strategies.

• Build custom, lookalike, and re-marketing audiences and analyze customer journeys and identify acquisition opportunities.

• Monitor market trends, consumer behavior, and competitor activities.

Campaign Optimization

• Monitor campaign performance continuously.

• Optimize audiences, creatives, placements, bidding strategies, devices, scheduling, and landing pages.

• Conduct A/B testing to improve campaign effectiveness.

• Reduce CPA, improve CTR, increase conversions, and maximize ROAS.

• Scale successful campaigns and pause under performing ones.

Performance Analytics & Reporting

• Analyze campaign performance across all advertising platforms.

• Track KPIs including ROAS, ROI, Revenue, CPC, CPM, CPA, CAC, CTR, Conversion Rate, Reach, Frequency, and Engagement.

• Develop dashboards using GA4, Looker Studio, Meta Business Suite, and Google Ads.

• Prepare daily, weekly, monthly, and campaign performance reports with actionable recommendations.

Marketing Technology & Tracking

• Implement and maintain Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager (GTM), Conversion API (CAPI), and conversion tracking.

• Ensure accurate attribution and event tracking.

• Troubleshoot tracking issues and coordinate with the web development team.

E-commerce & Retail Performance Marketing

• Drive online sales through performance marketing initiatives.

• Manage catalog sales campaigns and Dynamic Product Ads.

• Improve Add-to-Cart, Checkout, and Purchase Conversion Rates.

• Reduce cart abandonment and support customer retention initiatives.

• Develop Geo-targeted and location-based campaigns to increase retail store footfall and support outlet launches, regional promotions, and local marketing initiatives.

• Measure store visit impact and optimize campaigns based on regional performance.

CRM & Customer Acquisition

• Support CRM campaigns through paid media.

• Develop customer acquisition and remarketing strategies.

• Increase repeat purchases and Customer Lifetime Value (CLV).

• Integrate paid media with email marketing, SMS, push notifications, and loyalty programs.

Vendor & Agency Management

• Coordinate with media agencies, technology partners, and platform representatives.

• Monitor agency performance against agreed KPIs and review campaign quality and ensure

• Medical allowance,Mobile bill,Insurance,Gratuity
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2