Digital Marketing Officer

Job Description

Title: Digital Marketing Officer

Company Name: Europe Visa Connect

Vacancy: 1

Age: 20 to 40 years

Location: Dhaka, Dhaka (DOHS Mirpur)

Salary: Tk. 10000 - 16000 (Monthly)

Experience:
∎ 1 to 3 years
∎ The applicants should have experience in the following business area(s):Immigration and Education Consultancy Service

Published: 29 Aug 2024

Education:
∎ Bachelor/Honors

Requirements:

Additional Requirements:
∎ Age 20 to 40 years

Responsibilities & Context:
∎ Design and manage multi-channel marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, YouTube, TikTok and email marketing.
∎ Create content that resonates with our target audience, including blog posts, social media updates, videos, and email newsletters.
∎ Optimize campaigns for maximum ROI and lead generation.
∎ Conduct keyword research and implement SEO strategies to improve website rankings and visibility.
∎ Manage SEM campaigns, including pay-per-click (PPC) advertising, to drive targeted traffic to the website.
∎ Develop and implement a social media strategy to build a strong online community and engage with potential clients.
∎ Monitor and analyse social media trends and performance metrics to adjust strategies accordingly.
∎ Collaborate with the content team to produce compelling and informative content that addresses the needs of our audience.
∎ Ensure all content aligns with the brand's voice and messaging.
∎ Track and analyse the performance of all digital marketing activities using tools such as Google Analytics, social media insights, and CRM systems.
∎ Provide regular reports on campaign performance and make data-driven recommendations for improvement.
∎ Work closely with the sales and counselling teams to align marketing strategies with business goals.
∎ Collaborate with external agencies, designers, and content creators as needed.
∎ Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
∎ Proven experience in digital marketing, with a focus on lead generation and conversion.
∎ Strong understanding of SEO, SEM, PPC, social media marketing, and content marketing.
∎ Proficiency in using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
∎ Excellent written and verbal communication skills.
∎ Creative thinking and problem-solving abilities.
∎ Ability to work independently and as part of a team in a fast-paced environment.
∎ Experience in the education or immigration sector.
∎ Familiarity with marketing automation tools.
∎ Graphic design skills or experience with design tools like Adobe Creative Suite or Canva.
∎ Competitive salary and performance-based bonuses.
∎ Opportunities for professional development and growth within the company.
∎ A dynamic and supportive work environment.
∎ Necessary resources will be provided.
∎ Competitive compensation package.
∎ 1 day off per week, with a 6-day workweek from 10 AM to 7 PM.
∎ Enjoy unlimited tea, coffee, and snacks at the office.
∎ Job Title: Digital Marketing Officer
∎ Location: Mirpur DOHS, Dhaka
∎ Company: Europe Visa Connect

∎ About Us:
∎ Europe Visa Connect specializes in helping individuals secure work permits and student visas for international destinations. We’re dedicated to guiding our clients through every step of their journey abroad.

∎ Job Summary:
∎ We are seeking a creative and results-driven Digital Marketing Officer to lead our online marketing efforts. You will be responsible for developing and executing digital campaigns that drive brand awareness, generate leads, and convert prospects into clients. Your expertise will help us reach those eager to work or study abroad.

∎ Key Responsibilities:

∎ Develop and Execute Digital Marketing Campaigns:
∎ Design and manage multi-channel marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, YouTube, TikTok and email marketing.
∎ Create content that resonates with our target audience, including blog posts, social media updates, videos, and email newsletters.
∎ Optimize campaigns for maximum ROI and lead generation.

∎ Search Engine Optimization (SEO) and Search Engine Marketing (SEM):
∎ Conduct keyword research and implement SEO strategies to improve website rankings and visibility.
∎ Manage SEM campaigns, including pay-per-click (PPC) advertising, to drive targeted traffic to the website.

∎ Social Media Management:
∎ Develop and implement a social media strategy to build a strong online community and engage with potential clients.
∎ Monitor and analyse social media trends and performance metrics to adjust strategies accordingly.

∎ Content Creation and Management:
∎ Collaborate with the content team to produce compelling and informative content that addresses the needs of our audience.
∎ Ensure all content aligns with the brand's voice and messaging.

∎ Analytics and Reporting:
∎ Track and analyse the performance of all digital marketing activities using tools such as Google Analytics, social media insights, and CRM systems.
∎ Provide regular reports on campaign performance and make data-driven recommendations for improvement.

∎ Collaboration:
∎ Work closely with the sales and counselling teams to align marketing strategies with business goals.
∎ Collaborate with external agencies, designers, and content creators as needed.

∎ Qualifications:
∎ Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
∎ Proven experience in digital marketing, with a focus on lead generation and conversion.
∎ Strong understanding of SEO, SEM, PPC, social media marketing, and content marketing.
∎ Proficiency in using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
∎ Excellent written and verbal communication skills.
∎ Creative thinking and problem-solving abilities.
∎ Ability to work independently and as part of a team in a fast-paced environment.

∎ Preferred Skills:
∎ Experience in the education or immigration sector.
∎ Familiarity with marketing automation tools.
∎ Graphic design skills or experience with design tools like Adobe Creative Suite or Canva.

∎ Benefits:
∎ Competitive salary and performance-based bonuses.
∎ Opportunities for professional development and growth within the company.
∎ A dynamic and supportive work environment.

∎ Additional Information:
∎ Necessary resources will be provided.
∎ Competitive compensation package.
∎ 1 day off per week, with a 6-day workweek from 10 AM to 7 PM.
∎ Enjoy unlimited tea, coffee, and snacks at the office.

∎ How to Apply:
∎ Interested candidates are invited to submit their resume, a cover letter, and any relevant portfolio items to [email protected] with the subject line "Digital Marketing Officer Application – [Your Name]."

Skills & Expertise:

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka, Dhaka (DOHS Mirpur)

Company Information:
∎ Europe Visa Connect
∎ House : 649, R-10, Ave-3,Mirpur DOHS, Dhaka-1216

Address::
∎ House : 649, R-10, Ave-3,Mirpur DOHS, Dhaka-1216

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 10 Sep 2024

Category: Marketing/Sales

Interested By University

University Percentage (%)
University of Dhaka 5.00%
Daffodil International University (DIU) 5.00%
University of Development Alternative 5.00%
Green University of Bangladesh 5.00%
European University of Bangladesh 5.00%
NATIONAL UNIVERSITY 2.50%
RIMT UNIVERSITY PUNJAB, INDIA 2.50%
Govt. Titumir College 2.50%
Jagannath University 2.50%
rajshahi college 2.50%

Interested By Age Range

Age Range Percentage (%)
20-30 82.50%
31-35 10.00%
36-40 7.50%

Interested By Salary Range

Salary Range Percentage (%)
0-20K 52.50%
20K-30K 35.00%
30K-40K 7.50%
40K-50K 2.50%
50K+ 2.50%

Interested By Experience Range

Experience Range Percentage (%)
0.1 - 1 years 12.50%
1.1 - 3 years 32.50%
3.1 - 5 years 22.50%
5+ years 32.50%

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