Job Description
Title: Digital Marketing Manager
Company Name: Friendship
Vacancy: 1
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ BS/MS degree in BBA, marketing or a related field
Experience Requirements:
∎ 4 to 5 year(s)
Job Responsibilities:
∎ Develop, implement, and manage digital marketing campaigns that promote the services of an organization.
∎ Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
∎ Plan and execute all digital marketing, including website, SEO/SEM, marketing database, email, social media, and display advertising campaigns.
∎ Design, build and maintain social media presence across all digital channels.
∎ Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
∎ Create social media marketing strategy and execute it through competitive and audience research.
∎ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
∎ Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.
∎ Manage organization’s website and work on SEO of the website pages.
∎ Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc.
∎ Track the website traffic flow and provide internal reports regularly.
∎ Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
∎ Fix any error in online content and arrange webinars and webcasts.
∎ Edit and post content, videos, podcasts, and audio content on online sites.
∎ Enhance brand awareness in the digital space.
Additional Requirements:
∎ Age 30 to 35 years
∎ Proven working experience in digital marketing.
∎ Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
∎ Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
∎ Experience in optimizing landing pages and user funnels.
∎ Experience with A/B and multivariate experiments
∎ Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
∎ Working knowledge of ad serving tools (e.g., DART, Atlas)
∎ Experience in setting up and optimizing Google AdWords campaigns
∎ Working knowledge of HTML, CSS, and JavaScript development and constraints
∎ Strong analytical skills and data-driven thinking
∎ Up to date with the latest trends and best practices in online marketing and measurement
∎ Language Requirements:
∎ Written and spoken proficiency in Bangla and English.
∎ Other Language proficiency will be additional advantage
Salary: Negotiable
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 13 May 2023
Company Information:
∎ 7 May 2023
∎ Friendship
∎ Address : K-14/2A, Baridhara North Road (Kalachadpur), Dhaka - 1212, Bangladesh
∎ Web : www.friendship.ngo
Category: NGO/Development
: “FRIENDSHIP is committed to safeguarding children, young people, and adults, and employees, Donors, visiting Doctors, visiting Journalists, visitors, beneficiaries including communities where we work and volunteers/interns. We believe every stakeholder and every member of the communities we work with, has the right to be protected from all forms of harm, abuse, neglect, harassment, and exploitation - regardless of age, race, religion, and gender, status as an individual with a disability or ethnic origin. Therefore, our recruitment policy and procedure fully include background checks and disclosure of criminal records in order to ensure safeguarding. FRIENDSHIP is an equal opportunity employer and will do everything possible to ensure that those who are suitable to work within our values and beliefs are recruited to work for us. Any personal persuasion will result in a disqualification of candidature”.Photograph must be enclosed with the resume.
