Job Description
Title: Digital Marketing Manager
Company Name: Bangladesh Thalassemia Foundation
Vacancy: 01
Age: 30 to 45 years
Location: Dhaka (Shantinagar)
Salary: Negotiable
Experience:
∎ 5 to 10 years
Published: 14 Feb 2024
Education:
∎ Bachelor of Business Administration (BBA) in Marketing, Master of Business Administration (MBA) in Marketing
Requirements:
Additional Requirements:
∎ Age 30 to 45 years
∎ Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
∎ Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
∎ Experience in optimizing landing pages and user funnels.
∎ Experience with A/B and multivariate experiments.
∎ Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
∎ Experience in setting up and optimizing Google AdWords campaigns.
∎ Strong analytical skills and data-driven thinking.
∎ Up-to-date with the latest trends and best practices in online marketing and measurement.
∎ The applicants should have experience in the following business area(s):Development Organizations-NGOs, Event Management & Donor Funded Program, donor recruitment, fundraising, Diagnostic Centre, Lifestyle Product, Fitness Center, Healthcare Institution, Hospital, Clinic, Medical College Etc.
∎ Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
∎ Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
∎ Experience in optimizing landing pages and user funnels.
∎ Experience with A/B and multivariate experiments.
∎ Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
∎ Experience in setting up and optimizing Google AdWords campaigns.
∎ Strong analytical skills and data-driven thinking.
∎ Up-to-date with the latest trends and best practices in online marketing and measurement.
∎ The applicants should have experience in the following business area(s):Development Organizations-NGOs, Event Management & Donor Funded Program, donor recruitment, fundraising, Diagnostic Centre, Lifestyle Product, Fitness Center, Healthcare Institution, Hospital, Clinic, Medical College Etc.
Responsibilities & Context:
∎ We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
∎ Develop and execute comprehensive digital marketing strategies to drive online traffic, engagement, and lead generation.
∎ Collaborate with the marketing team to create compelling content for digital platforms, ensuring alignment with brand identity and messaging.
∎ Analyze and interpret data from digital marketing campaigns to evaluate performance, identify trends, and optimize strategies for maximum ROI.
∎ Should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
∎ Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
∎ Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Design, build and maintain our social media presence.
∎ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)·
∎ Marketing Plan: Design, schedule, and execute the Marketing activities as per the Marketing plan agreed upon with the brands.
∎ Awareness Programs: Develop and implement educational initiatives to raise awareness about the importance of prevention of Thalassemia, blood donation, dispelling myths, addressing concerns, and highlighting its life-saving impact.
∎ Produce well-researched content from the event for publication online (Facebook, Instagram, YouTube, website, and other platforms) and in print.
∎ Fundraising Campaigns: Strategize and conduct fundraising campaigns and events, including charity events, online crowdfunding, and donation drives.
∎ Relationship Building: Foster positive relationships with organizations (public and private) to garner support for blood donation initiatives through partnerships, sponsorships, or in-kind support.
∎ Press Release: manage and implement launch events: selection of the venue, production of the set-up, monitoring of the budget, guests list, prepare and send PR releases to editors for the main launches.
∎ Print Media Plan: Deal with Media communication such as electronic media, print media, outdoor and indoor branding.
∎ Assist to develop innovative concepts for different promotional materials like logos, leaflets, flyers, banners, show cards, brochures, layout etc. Edit videos, static graphic content mainly focused on social media marketing.
∎ Responding to customer's query on queue basis via digital social media to maintain an optimum service level.
∎ We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
∎ Develop and execute comprehensive digital marketing strategies to drive online traffic, engagement, and lead generation.
∎ Collaborate with the marketing team to create compelling content for digital platforms, ensuring alignment with brand identity and messaging.
∎ Analyze and interpret data from digital marketing campaigns to evaluate performance, identify trends, and optimize strategies for maximum ROI.
∎ Should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
∎ Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
∎ Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Design, build and maintain our social media presence.
∎ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)·
∎ Marketing Plan: Design, schedule, and execute the Marketing activities as per the Marketing plan agreed upon with the brands.
∎ Awareness Programs: Develop and implement educational initiatives to raise awareness about the importance of prevention of Thalassemia, blood donation, dispelling myths, addressing concerns, and highlighting its life-saving impact.
∎ Produce well-researched content from the event for publication online (Facebook, Instagram, YouTube, website, and other platforms) and in print.
∎ Fundraising Campaigns: Strategize and conduct fundraising campaigns and events, including charity events, online crowdfunding, and donation drives.
∎ Relationship Building: Foster positive relationships with organizations (public and private) to garner support for blood donation initiatives through partnerships, sponsorships, or in-kind support.
∎ Press Release: manage and implement launch events: selection of the venue, production of the set-up, monitoring of the budget, guests list, prepare and send PR releases to editors for the main launches.
∎ Print Media Plan: Deal with Media communication such as electronic media, print media, outdoor and indoor branding.
∎ Assist to develop innovative concepts for different promotional materials like logos, leaflets, flyers, banners, show cards, brochures, layout etc. Edit videos, static graphic content mainly focused on social media marketing.
∎ Responding to customer's query on queue basis via digital social media to maintain an optimum service level.
Skills & Expertise:
Compensation & Other Benefits:
∎ Provident fund
∎ Salary Review: Yearly
∎ Festival Bonus: 2
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka (Shantinagar)
Company Information:
∎ Bangladesh Thalassemia Foundation
∎ Bangladesh Thalassemia Foundation,
30 Chamelibagh, Shantinagar, Dhaka - 1217
Phone: +880 2 8332481, Email: [email protected]
Thalassemia Foundation Hospital,
Hosaf Tower Malibagh, 4th Floor, 6/9 Outer Circular Road, Dhaka -1217
Phone: +880 9611664422, Email: [email protected]
∎ https://www.thals.org
Address::
∎ Bangladesh Thalassemia Foundation,
30 Chamelibagh, Shantinagar, Dhaka - 1217
Phone: +880 2 8332481, Email: [email protected]
Thalassemia Foundation Hospital,
Hosaf Tower Malibagh, 4th Floor, 6/9 Outer Circular Road, Dhaka -1217
Phone: +880 9611664422, Email: [email protected]
∎ https://www.thals.org
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 2 Mar 2024
Category: Marketing/Sales
