Digital Marketing Manager (Advertising Agency)
Job Description
Title: Digital Marketing Manager (Advertising Agency)
Company Name: Prochito IMC Ltd.
Vacancy: Not specific
Job Location: Dhaka (Banani)
Employment Status: Full-time
Educational Requirements:
∎ Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
Job Responsibilities:
∎ Conduct comprehensive market research to gain insights into target audiences, industry trends, and competitor activities. Analyze data and identify key opportunities and challenges for clients.
∎ Monitor and analyze the competitive landscape to understand the strengths and weaknesses of competitors. Create comparative presentations to showcase clients' market position and identify areas for improvement.
∎ Collaborate with clients to understand their marketing goals, target audience, and unique value propositions. Develop customized digital marketing plans aligned with clients' objectives.
∎ Utilize digital marketing channels such as search engine marketing (SEM), search engine optimization (SEO), social media marketing, email marketing, content marketing, and display advertising to drive brand awareness, increase website traffic, and generate leads for clients.
∎ Develop and execute targeted digital advertising campaigns, including ad creation, placement, and optimization across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads).
∎ Create engaging and persuasive content for clients' digital marketing efforts, including website copy, social media posts, blog articles, and email newsletters.
∎ Monitor and analyze the performance of digital marketing campaigns using analytics tools. Generate regular reports to evaluate campaign effectiveness, identify areas for improvement, and make data-driven recommendations.
∎ Stay up-to-date with the latest digital marketing trends, technologies, and best practices. Apply this knowledge to continuously optimize clients' digital marketing strategies.
∎ Collaborate with cross-functional teams within the agency, including creative teams, account managers, and data analysts, to ensure seamless execution and delivery of digital marketing campaigns.
∎ Build and maintain strong relationships with clients, providing regular updates, insights, and recommendations to help them achieve their marketing objectives.
∎ Stay informed about industry regulations and best practices related to digital marketing, ensuring compliance and ethical practices in all client campaigns.
Additional Requirements:
∎ Proven experience as a Digital Marketing Manager or a similar role within an advertising agency environment.
∎ Strong knowledge of digital marketing concepts, strategies, and tactics, including SEO, SEM, social media marketing, email marketing, content marketing, and display advertising.
∎ Experience in conducting market research and competitor analysis to inform marketing strategies.
∎ Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, email marketing platforms, and content management systems.
∎ Excellent analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions.
∎ Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
∎ Excellent communication and presentation skills, with the ability to create compelling comparative presentations and effectively communicate ideas to clients.
∎ Creative mindset and the ability to think strategically to develop innovative digital marketing plans tailored to clients' needs.
∎ Up-to-date knowledge of the latest digital marketing trends, tools, and best practices within the advertising industry.
∎ If you are passionate about digital marketing, have a strong understanding of the advertising industry, and can deliver strategic and results-oriented digital marketing campaigns for clients, we would love to hear from you. Join our team and help our clients thrive in the competitive digital landscape.
Salary: Negotiable
Compensation & Other Benefits:
∎ Mobile Allowance
∎ Yearly Salary Review
∎ Festival Bonus: 2
∎ Award for outstanding performance
∎ Lunch facility
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 15 Jun 2023
Company Information:
∎ 1 Jun 2023
∎ Prochito IMC Ltd.
Category: Marketing/Sales
:
Source: bdjobs.com
Deadline Expired on 15th Jun 2023
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