Digital Marketing & Growth Specialist

Job Description

Title: Digital Marketing & Growth Specialist

Company Name: Minerva Hospital Ltd

Vacancy: --

Age: At least 24 years

Job Location: Dhaka

Salary: Tk. 40000 - 60000 (Monthly)

Experience:

• 2 to 5 years
• The applicants should have experience in the following business area(s): Diagnostic Centre, Clinic, Chamber

• Bachelor of Business Administration (BBA) in Marketing

• Bachelor's degree in Marketing, Business, Media, Communication, IT or a relevant field is preferred.

• 2 to 5 years
• The applicants should have experience in the following business area(s): Diagnostic Centre, Clinic, Chamber

• Age At least 24 years

• 2–5 years of practical experience in Digital Marketing is preferred.

• Proven practical skills and measurable results will be given strong consideration.

The candidate should have practical knowledge of:

• SEO & Google Search Optimization

• GEO / AI Search Optimization

• Facebook & Instagram Marketing

• Google Ads

• YouTube Marketing

• Content Strategy & Copywriting

• Video Content & Editing Concepts

• Lead Generation & Conversion Optimization

• Google Analytics / Meta Analytics

• Canva / CapCut / Premiere Pro or similar tools

• AI-powered marketing and content creation tools

Who We Are Looking For

• We need someone who can take full ownership of digital growth. The ideal candidate should be able to: Think → Plan → Create → Execute → Analyze → Optimize → Grow

• A candidate with proven experience in Healthcare, Hospital, Diagnostic Center, Pharmaceutical or Medical Marketing will receive preference.

• Candidates with a strong portfolio and proven campaign results are highly encouraged to apply.

Required Skills

• SEO | GEO | Meta Marketing | Google Ads | YouTube Marketing | Content Marketing | Video Marketing | Lead Generation | Branding | Analytics | AI Marketing

Job Context

Minerva Hospital is looking for a highly skilled, creative, and result-oriented Digital Marketing & Growth Specialist who can take ownership of our complete digital marketing operation and accelerate the hospital's online growth.

We are looking for an all-round digital marketing professional who can think, create, execute, analyze and scale — not someone limited to social media posting.

Job Location: Minerva Hospital, Dhaka

Key Responsibilities

• Develop and execute the hospital's overall Digital Marketing & Growth Strategy.

• Manage Facebook, Instagram, YouTube, Google and other digital platforms.

• Develop and implement SEO strategies to increase Google visibility and organic traffic.

• Implement GEO (Generative Engine Optimization) to improve visibility across AI-powered search and answer platforms.

• Develop content strategies for hospital services, doctors, specialized centers, health education and campaigns.

• Develop creative concepts for Reels, Shorts, YouTube videos and social media campaigns.

• Understand video production and editing concepts and work with tools such as CapCut, Canva, Premiere Pro or similar software.

• Create campaign ideas, hooks, scripts, captions, headlines and creative briefs.

• Plan, execute and optimize Meta Ads & Google Ads.

• Generate quality patient leads, inquiries and conversions.

• Monitor digital performance, audience behavior, conversion and ROI.

• Conduct competitor and market research.

• Develop innovative digital campaigns for hospital services, doctors, CME programs, health awareness campaigns and specialized centers.

• Use AI tools for content creation, research, SEO, GEO, creative development and marketing automation.

• Work closely with doctors, sales, reception and creative teams to execute campaigns effectively.

• Continuously identify new digital channels and growth opportunities.

• Salary is negotiable for exceptional candidates based on skills, experience and proven results.