Digital Marketing Executive

Job Description

Title: Digital Marketing Executive

Company Name: Araco Limited

Vacancy: 1

Age: Na

Job Location: Dhaka (Mirpur)

Salary: Negotiable

Experience:

• 1 to 2 years
• The applicants should have experience in the following business area(s): Design/Printing/Publishing

• 1 to 2 years
• The applicants should have experience in the following business area(s): Design/Printing/Publishing

Digital Marketing Tools and Platforms:

• Proficiency in using marketing tools such as Google Analytics, Google Ads, SEO tools (e.g., SEMrush, Ahrefs), email marketing software (e.g., Mailchimp), and social media management tools (e.g., Hootsuite, Buffer).

SEO and SEM:

• Deep understanding of SEO/SEM strategies and best practices.

• Knowledge of on-page and off-page SEO techniques.

Data Analysis and Reporting:

• Strong analytical skills to interpret data and draw actionable insights.

• Proficiency in data analysis tools and techniques.

Creative Skills:

• Ability to create compelling and engaging content.

• Understanding of graphic design principles (knowledge of tools like Adobe Creative Suite is a plus).

𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐭 𝐬𝐤𝐢𝐥𝐥𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐚𝐫𝐞𝐚𝐬:

• Canva design (basic)

• Video editing (basic)

• Content writing

• Report writing

• Communication Skill

Strategy Development

• Develop, implement, and manage marketing campaigns that promote products or services.
• Enhance brand awareness in the digital space.
• Drive website traffic and acquire leads/customers.
• Develop and manage digital marketing strategies, including SEO/SEM, email marketing, social media marketing, content marketing, and PPC campaigns.
• Content Creation and Management, SEO and SEM:
• Create engaging and relevant content for various digital platforms, including blogs, social media, emails, and website.
• Oversee the creation and maintenance of social media content calendars.
• Optimize website and content for search engines to improve organic search rankings.
• Manage and improve online content, considering SEO and Google Analytics. Data Analysis and Reporting:
• Analyze digital marketing campaigns to identify strengths and weaknesses.
• Provide reports on web traffic, leads, sales, and other key performance indicators (KPIs).
• Use data to refine and optimize campaigns for better performance.
• Social Media Management, Email Marketing & Paid Advertising:
• Manage and grow social media presence across platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.
• Engage with followers, respond to inquiries, and foster community engagement.
• Develop and execute email marketing campaigns.
• Manage email databases and create newsletters to inform customers of new products or promotions.
• Plan and execute online advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Monitor and optimize ad spend to maximize ROI.

• Performance bonus
• Salary Review: Yearly
• Festival Bonus: 2

As part of our team, you`ll enjoy numerous benefits aimed at supporting your professional growth and personal fulfillment. We offer a competitive salary package that values your expertise and dedication.