Digital Marketing And Branding Executive

Job Description

Title: Digital Marketing And Branding Executive

Company Name: Schengen Overseas Ltd

Vacancy: 05

Age: 20 to 40 years

Job Location: Dhaka (Badda, Gulshan, GULSHAN 1, Merul Badda)

Salary: Tk. 18000 - 20000 (Monthly)

Experience:

• 1 to 2 years
• The applicants should have experience in the following business area(s): Manpower Recruitment

• Bachelor/Honors
• Masters
• Diploma

• 1 to 2 years
• The applicants should have experience in the following business area(s): Manpower Recruitment

• Age 20 to 40 years

Job Context

We are looking for a creative and result-oriented Digital Marketing & Brand Executive to manage the company’s digital platforms, strengthen brand presence, generate quality leads, and support overall business growth through effective digital marketing strategies.

Key Responsibilities

• Manage Facebook, Instagram, YouTube, TikTok, LinkedIn, Google, and Company Website.

• Plan and execute Meta Ads & Google Ads campaigns for lead generation, reach, traffic, and conversion.

• Manage Google Analytics (GA4), Google Search Console, and Google Business Profile and monitor digital performance.

• Prepare and execute Content Plans & Content Calendars for social media and digital campaigns.

• Coordinate with Graphic Designers, Video Editors & Content Creators for regular creative content.

• Manage and regularly update the Company Website, including services, job posts, news, blogs, landing pages, and other content.

• Perform basic SEO & Website Optimization to improve Google visibility and website traffic.

• Manage YouTube SEO, Shorts, video optimization, and channel growth.

• Develop strategies to increase Organic Reach, Engagement, Followers, Website Traffic & Brand Awareness.

• Generate and track Quality Leads from different digital platforms and coordinate with the Sales Team for conversion.

• Maintain consistent Brand Identity, Corporate Image & Online Reputation across all digital platforms.

• Conduct Competitor & Market Analysis and stay updated with digital marketing trends.

• Monitor advertising budget and key performance metrics including CPL, CPC, CTR, Conversion & ROAS/ROI.

• Prepare Weekly & Monthly Performance Reports and recommend improvements.