DGM (Brand & Communcation)

Job Description

Title: DGM (Brand & Communcation)

Company Name: BRB Cables Industry ltd.

Vacancy: --

Age: At most 42 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 12 to 13 years

MBA degree in Marketing, Communications, Business, or a related field.

• 12 to 13 years

• Age At most 42 years

Additional Requirements:

• Candidates experienced on cables industry will get preference

• Experience managing a brand across multiple markets

• Creative thinker and problem solver

• Strategic thinker able to identify long-term opportunities and trends.

• Expertise with in indoor, outdoor, digital advertisement and program anchoring.

Experience :

• Minimum 12/13 years experience in Marketing, Communications, Business, or a related feld will be preferred.

Skills Required:

• Brand Planning/ Development, Brand Communication, Promotion and Branding, Advertising.

BRB Cable Industries Ltd. is an ISO 9001:2015 certifed leading manufacturer of All Kinds of Wires and Cables, Conductor, Super Enamel Copper Wires, Celling Fan, Miniature Circuit Breaker & uPVC Pipe & Fittings company in Bangladesh. The company was established in 1978. BRB Cable Industries Ltd. is currently looking for dynamic, hard-working, intelligent, and self-driven candidates for the following position. Required qualifcation, experience and salary packages are described below.

Job Responsibilities :

• Collaborate with the marketing and senior management teams to develop and refne the brand`s communication strategy.

• Ensure brand messaging is consistent across all communication channels and touchpoints.

• Conduct market research to understand industry trends, target audience preferences, and competitors` branding efforts.

• Conceptualize, plan, and execute creative brand campaigns that resonate with the target audience and reinforce the brand`s identity.

• Create and review engaging and persuasive content for various communication channels, such as social media, website, print materials, and press releases.

• Ensure all content maintains brand voice, style, and consistency & prepare new TVC for branding in electronics media

• Cultivate and maintain relationships with media outlets, journalists, and infuencers to secure coverage and mentions for the brand.

• Draft and distribute press releases, manage media inquiries, and coordinate interviews.

• Manage the brand`s online presence, including social media platforms, by developing and executing content calendars and engagement strategies.

• Monitor online conversations and respond to customer feedback and inquiries in a timely and professional manner.

• Collaborate with internal departments to ensure alignment of brand messaging across the organization.

• Provide brand guidelines and training to employees to ensure consistent representation of the brand. Monitor and analyze the performance of brand communication eforts using relevant metrics and analytics tools.

• Generate regular reports to assess the effectiveness of campaigns and recommend improvements.

Salary : Attractive salary with others beneft shall be ofered but expected salary should mention in the application.