Title: Deputy General Manager, Strategic Communications (Marketing)
Company Name: Aarong
Vacancy: 01
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Bachelors in Business/Media and Communication/ International Development / Development Studies/Marketing.
Job Responsibilities:
∎ Develop and execute Aarong's brand communications and positioning strategy aligned with business objectives.
∎ Develop content on Aarong's story and work with craft for in-store, digital, and print media channels in preparation for global e-commerce launch and new flagship store.
∎ Develop PR programmes, initiatives, and campaigns that drive awareness and brand advocacy of Aarong.
∎ Oversee communications content for target audiences including marketing campaign copy, campaign press releases, social media content, and 'Who We Are' website pages.
∎ Develop key communications for executives including messaging, talking points, keynotes for speeches, corporate press releases, presentations, and other collaterals.
∎ Work closely with the marketing team to align communication tone during campaign brainstorming, debrief, and deployment meetings.
∎ Develop standardized communications for customer loyalty programme members including automated responses for various 'voice of customer' touch points.
∎ Responsible driving strategic initiatives for internal branding and communications.
Additional Requirements:
∎ 7 years required in Business/ Marketing/ Development/ Communications/ Economics.
∎ Must have excellent skill on strategic communication, relationship building, project management, event management, social media, fundraising, public speaking, creative writing, blogging, visual storytelling, marketing.
∎ Competencies of facilitating group meetings, developing work and project plans, setting priorities, meeting deadlines.
Salary: Negotiable
Compensation & Other Benefits:
∎ Performance bonus, Provident fund, Insurance, Gratuity
∎ Festival Bonus: 2
Application Deadline: February 19, 2020
Company Information:
∎ Aarong
∎ Address : Aarong Centre, 346, Tejgaon (I/A), Dhaka-1208
∎ Web : www.aarong.com
∎ Business : Aarong is one of the largest social enterprises of BRAC established in 1978 as retail chain that is making a significant contribution to the local economy through the creation of market linkage, entrepreneurs and employment opportunities. Aarong offers a fair price to the rural suppliers and artisans while introducing the products to urban markets where both demand and consumers` willingness to pay the highest. Today, Aarong has transformed into a high surplus generating enterprise, operating as one of the largest lifestyle retailers in Bangladesh. We are proud to be an equal opportunity employer and will do everything possible to ensure that those who are suitable to work within our values and beliefs are recruited to work for us.
Category: Marketing/Sales
Source: bdjobs.com