Chief Marketing Officer, Monash College Programs

Job Description

Title: Chief Marketing Officer, Monash College Programs

Company Name: Eduko Bangladesh Ltd.

Vacancy: Not specific

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Candidates with MBA or digital marketing qualifications will be given higher preference.

Job Context:
∎ About Eduko Bangladesh: Eduko, part of Bangladesh`s leading multi-sector conglomerate STS Group, is proud to announce the launch of Monash College Foundation and Diploma programs, which will offer the Monash University in-country program in collaboration with Monash College, a wholly-owned subsidiary of Monash University, Australia`s largest university and counted amongst the world`s top 100 universities. Students who complete the Monash Foundation Year or Diploma Year program have a 100% guaranteed entrance into Year 1 or Year 2 respectively of Monash Malaysia and Monash Australia programs.
∎ Directly reporting to: Chief Executive Officer, Eduko Bangladesh Ltd
∎ Role: We are currently seeking a highly motivated CMO for overseeing Monash operations in Bangladesh.

Job Responsibilities:
∎ Developing internal and external communications guidelines and protocols for branding and communication, conducting monthly spot checks of communication to ensure consistency.
∎ Developing, coordinating and managing student recruitment operations, leading direct marketing campaigns and leading online digital marketing nationwide to meet student recruitment targets.
∎ To develop overall marketing strategy, operations, referral development, with specific focus on digital and web strategy, product management, partnership marketing, consumer retention and engagement.
∎ Leading student recruitment and annual marketing campaigns while leading the marketing and counselling teams to build awareness, engagement, generate leads and achieve targets.
∎ Leading online digital campaigns to build awareness and generate enquiries.
∎ Handling social media platforms, including Facebook, Instagram, Twitter, YouTube, and other social media platforms.
∎ Establishing and maintaining close relationships with in-country Schools, Universities, Embassies, High Commissions, and other significant stakeholders.
∎ Analyzing and reporting the effectiveness of student recruitment and marketing strategies on a monthly, quarterly and semester basis.
∎ Providing strategic advice and market insight to contribute to setting strategic targets and direction.
∎ Ensuring appropriate staffing, training & development of marketing and counselling teams.
∎ Proposing and managing the annual marketing budget.

Additional Requirements:
∎ Candidates must have demonstrable experience in developing efficient digital marketing strategies.
∎ Student recruitment/marketing experience in multinational corporations or for international educational institutions will be an added advantage.

Salary:
∎ Qualified candidates will receive a highly competitive compensation package.

Application Deadline: 20 Feb 2021

Company Information:
∎ 7 Feb 2021
∎ Eduko Bangladesh Ltd.

Category: Marketing/Sales

: Interested candidates should apply immediately to [email protected] with the Subject line mentioning: "CMO, Monash College programs"