Chief Marketing Officer

Job Description

Title: Chief Marketing Officer

Company Name: Dekko Accessories Ltd.

Vacancy: --

Age: At least 30 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 15 to 25 years
• The applicants should have experience in the following business area(s): Garments, Garments Accessories

• Bachelor/Honors
• Masters

• 15 to 25 years
• The applicants should have experience in the following business area(s): Garments, Garments Accessories

• Age At least 30 years

Structured Approach

• Develop and implement a comprehensive sales & marketing strategy aligned with Dekko & Agami's objectives & targets.

• Define and oversee all sales & marketing functions.

• Conduct regular market research to stay on top of trends, customer preferences, and competitive landscapes.

• Conduct a SWOT to know the present status and take corrective actions.

• Highlighting how the marketing team’s initiatives support the company's vision and positioning for future success.

Achievement & Realization of Goals

• Drive initiatives to achieve the pre-set sales target

• Onboard new nominations to expand steps into the global market

• Identify and visit existing and new buyers to generate sales & ensure realization

• Responsible for minimizing outstanding amounts for the entire S & M Department.

Revenue Generation and ROI Optimization

• Establish metrics to track sales & marketing success and ROI, optimizing budget allocation based on performance.

• Identify and implement new revenue streams through utilizing the scopes of the accessories market.

• Connecting marketing efforts to actual sales and revenue growth

Collaborative Leadership and Development

• Build, mentor, and lead a high-performing marketing team, nurturing a culture of creativity, collaboration, and growth.

• Establish performance metrics for the marketing team and provide guidance and regular feedback to drive team excellence.

• Promote continuous professional development within the team by providing training, resources, and learning opportunities.

Customer Engagement & Experience

• Drive customer acquisition and retention strategies to build a loyal customer base.

• Oversee CRM initiatives to manage customer data, segment audiences, and tailor marketing strategies for maximum engagement.

• Focus on enhancing customer experience across all channels, both online and offline.

• Focus on meeting the lead time to achieve customer satisfaction.

Product Management

• Oversee the Product Development & submission as per buyer's requirements

• Minimize the challenges in sample query & development

• Identifying trends or customer needs that may present new product or service opportunities.

Insights & Records

• Providing insights into competitors' strategies, product launches, and market positioning.

• Identifying trends within the industry and predicting future changes to help the company adapt proactively.

• Identifying potential areas for growth, such as new product markets or geographic expansion.

• Need to produce various reports for the top management periodically, such as sales & revenue reports, outstanding reports, market research & insights, risk & challenges reports, etc.

R&D Collaboration

• Work closely with the R&D team to align new product development with current market demands and future trends.

• Provide market feedback and consumer insights to guide innovation.

• Participate in product trials, testing, and customer feedback loops.

• Analyze global fashion/accessory trends, market shifts, and consumer preferences.

• Lead competitor benchmarking and identify strategic growth opportunities.

• Promote sustainable and innovative materials and design ideas through R&D partnerships.

• T/A,Tour allowance,Weekly 2 holidays,Mobile bill,Performance bonus,Profit share
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

Service Benefit

Earned Leave Encashment