Chief Marketing Officer (CMO) – Knit Business

Job Description

Title: Chief Marketing Officer (CMO) – Knit Business

Company Name: A 100% export-oriented knitwear company in Bangladesh

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 15 years
• The applicants should have experience in the following business area(s): Garments, Textile

• Master’s Degree or MBA in Marketing, International Business, or related discipline from a reputed university

• At least 15 years
• The applicants should have experience in the following business area(s): Garments, Textile

• Minimum 15 years of total experience, including at least 5 years in senior leadership roles in marketing and business development within the knit composite / apparel export industry.

• Strategic Marketing & Business.

• Leadership International Market Expansion (UK & Europe).

• Brand Building & Customer Relationship Management.

• Product Development & Design Innovation.

• Pricing, Costing & Profitability Management.

• Negotiation & Buyer Engagement Skills.

• Analytical & Data-Driven Decision Making.

• Team Leadership & People Development.

• Ethical & Sustainable Business Practice Awareness

The Chief Marketing Officer (CMO) will be responsible for driving the overall marketing strategy, global business development, and customer relationship management of the company’s knitwear business.

The role will oversee the entire commercial, design, and brand development function, focusing on premium customer segments, innovation-driven design & product development, and profitable market expansion in the UK and European apparel markets.

1. Strategic Leadership

• Formulate and execute a comprehensive marketing and business growth strategy aligned with the organization’s long-term vision.

• Develop and implement a 3–5 year strategic roadmap to enhance brand positioning, customer mix, and profitability.

• Identify and explore new market opportunities, particularly within premium and mid-premium global apparel brands.

• Lead the creation of differentiated product portfolios through innovation, fabric development, and design excellence.

2. Business Development & Customer Management

• Drive new customer acquisition while maintaining strong, enduring relationships with existing key buyers and brands.

• Represent the company in international trade shows, exhibitions, and buyer meetings to expand market reach.

• Lead negotiations on pricing, order terms, and business contracts to secure sustainable profitability.

• Ensure seamless communication and service excellence to strengthen customer trust and loyalty.

3. Merchandising, Design & Product Development

• Oversee the Merchandising, Design, and Development teams to ensure creativity and market responsiveness.

• Align design strategy with emerging fashion trends, seasonal collections, and customer preferences.

• Integrate efforts between fabric, print, embroidery, and garment production teams for on-time delivery and product quality.

• Promote innovation-led product development with strong collaboration between R&D, production, and marketing.

4. Financial & Operational Excellence

• Collaborate with the COO and CFO to develop pricing strategies that balance competitiveness and profitability.

• Monitor sales performance, cost structures, and revenue forecasts across all business units.

• Analyze market trends, margins, and customer portfolios to optimize business decisions.

• Ensure operational efficiency and financial discipline within the marketing and merchandising departments.

5. Leadership & Team Development

• Lead, mentor, and inspire a high-performing marketing and merchandising team.

• Set KPIs and performance metrics aligned with business goals and individual accountability.

• Foster a results-driven, collaborative culture emphasizing innovation, ownership, and professional growth.

• Facilitate training and development programs to strengthen commercial and market intelligence skills across the team.

• Mobile bill,Performance bonus
• Salary Review: Yearly
• Lunch Facilities: Full Subsidize
• Festival Bonus: 2

• Full time car.

• Attractive Salary