Brand & Marketing Lead

Job Description

Title: Brand & Marketing Lead

Company Name: Devour Ltd

Vacancy: 01

Age: Na

Job Location: Dhaka

Salary: Tk. 50000 - 60000 (Monthly)

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): Advertising Agency, Restaurant

• Bachelor of Business Administration (BBA)

• At least 5 years
• The applicants should have experience in the following business area(s): Advertising Agency, Restaurant

Role Overview

We are looking for a dynamic Brand & Marketing Lead to drive visual identity, communication strategy, and overall company growth across all platforms. This role blends creativity with data-driven decision-making, ensuring that every campaign not only looks compelling but also delivers measurable business results.

Key Responsibilities

Brand Strategy & Campaign Development

• Ensure consistency across all customer touchpoints (online and offline)

• Lead brand-building initiatives and long-term positioning strategies

• Plan and execute marketing campaigns, product launches, and seasonal activations

• Develop campaign concepts, launch ideas, and promotional directions

• Work with Community Managers to align visuals with content calendars and captions

• Create media buying strategies to drive sales and maximize return on ad spend across digital platforms

Creative Direction

• Define and evolve the brand positioning, tone of voice, and visual identity

• Oversee all design, content, and visual outputs across platforms

• Contribute to in-store branding, ambiance, and customer experience

Collaboration & Stakeholder Management

• Guide internal and external teams (designers, agencies, vendors, etc.)

• Collaborate with food aggregators (e.g., Foodpanda, Foodi, Pathao, etc.) for growth campaigns

• Work closely with operations, management, and external partners (PR, media, agencies, etc.)

Performance Analysis & Insights

• Analyze sales data, customer behavior, and campaign performance

• Identify trends and translate insights into actionable strategies

• Optimize pricing, promotions, and offers based on data

Key Skills Required

• Strong understanding of branding, marketing, and consumer behavior

• Ability to balance creative thinking with analytical decision-making

• Experience in campaign planning and execution

• Proficiency in design direction and content strategy

• Strong attention to detail and consistency

• Strong communication and leadership skills

• 5 years+ experience in related field

• Experience in F&B or lifestyle brands is a plus

How To Apply

Email your CV with a cover letter to danish@devourworld.com