Brand Manager

Job Description

Title: Brand Manager

Company Name: Lovello Ice Cream

Vacancy: 1

Job Location: Anywhere in Bangladesh

Employment Status: Full-time

Educational Requirements:
∎ Master of Business Administration (MBA) in Marketing

Experience Requirements:
∎ 8 to 10 year(s)
∎ The applicants should have experience in the following business area(s): Beverage, Dairy, Ice Cream, Manufacturing (FMCG)

Job Responsibilities:
∎ 1. Steward of the brand that supports our new brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.
∎ 2. Overseeing the production of TV adverts, newspaper and magazine advertisements, road shows and liaising with art designers, copywriters, media buyers and printers.
∎ 3. Work with Ad Agencies executing market communication.
∎ 4. Analyzes historical new product launches, and reports on vitality rates.
∎ 5. Planning and execution of all communications and media actions on all channels, including online and social media.
∎ 6. Works collaboratively with marketing communications to execute packaging designs consistent with a determined communications hierarchy.
∎ 7. Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth.
∎ 8. Analyzes market, consumer, and competitive information to support brand.
∎ 9. Develops pricing & pack strategies, improved margin mix, trade spending plans and distribution goals in order to develop actionable KPI’s.
∎ 10. Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and marketplace performance.
∎ 11. Reviews channel and customer-specific point-of-purchase trade plans and provides feedback on consistency with the marketing plan.

Additional Requirements:
∎ Age 30 to 40 years
∎ • Excellent communications skills
∎ • Adaptability
∎ • Strategic thinker and creative marketer.
∎ • Must have a style that promotes respect, credibility and trust throughout the organization.
∎ • Team player/ Leadership skills
∎ • Technology application.

Salary: Negotiable

Compensation & Other Benefits:
∎ Mobile bill, Tour allowance, Provident fund, Insurance, Gratuity
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ As per company policy

Application Deadline: April 21, 2020

Company Information:
∎ Lovello Ice Cream
∎ Address : Taufika Foods And Agro Industries Limited, Comfort Reverie, Plot -80, Road -2, Banani Chairman Bari Level 4A & 4B, Dhaka-1213
∎ Web : lovello.club

Category: Marketing/Sales

Read Before Apply: If you think, you are the right person for the required position, please Apply. Only shortlisted applicants will be contacted and called for interview.