Job Description
Title: Brand Manager
Company Name: Kallol Group of Companies
Vacancy: --
Location: Dhaka
Minimum Salary: Tk. 100000 (Monthly)
Experience:
∎ At least 8 years
∎ The applicants should have experience in the following business area(s):Manufacturing (FMCG), Wholesale, Retail Store, Group of Companies, Watch
Published: 2 May 2024
Education:
∎ Bachelor in Business Management degree preferably in Marketing or an equal professional qualification.
∎ Bachelor in Business Management degree preferably in Marketing or an equal professional qualification.
Requirements:
Additional Requirements:
∎ Minimum 8 year of experience in Brand Management/ Marketing at MNC, large local company in FMCH industry
∎ High level of exposure in brand marketing culture with in-depth knowledge of brand management tools and processes.
∎ Dynamic, creative, resourceful and result oriented
∎ Strong functional skill, leadership capabilities and strategic mind
∎ Meticulousness, strong sense of urgency
∎ Excellent interpersonal and communication skills
∎ Work Experience:
∎ Minimum 8 year of experience in Brand Management/ Marketing at MNC, large local company in FMCH industry
∎ High level of exposure in brand marketing culture with in-depth knowledge of brand management tools and processes.
∎ Additional Skills Requirements:
∎ Dynamic, creative, resourceful and result oriented
∎ Strong functional skill, leadership capabilities and strategic mind
∎ Meticulousness, strong sense of urgency
∎ Excellent interpersonal and communication skills
Responsibilities & Context:
∎ Set long-term strategic direction for the category and brand by clear inspiring visions and brand essence.
∎ Lead for a detailed understanding of brand performance in the market and lead the portfolio through integrated business planning, and development of the brand strategy, aligning cross-functional stakeholders and within marketing to deliver the brand /portfolio ambition.
∎ Generate compelling consumer insights to develop winning brand strategies against the competition.
∎ Manage innovation (or renovation) based on consumer insights that includes identifying opportunities, product conceptualization, planning and implementing launch followed by post evaluation.
∎ Propose, control and reconcile budgets for the brand.
∎ Keep eye on the key competitors and market scenario; Media/ Promo/ In-store/ Channels and plan the respective brand strategy to defend and drive the brand to champion.
∎ Develop optimum pricing strategy and trade activities by monitoring retail price changes and trade marketing by competitors on a regular basis.
∎ Monitor and analyze category performance including competitive benchmarking.
∎ Propose optimal budgets for category & brands and ensure all investments is properly reviewed and evaluated.
∎ To champion brand growth for designed category and correct application of brand positioning and communication for a consistent brand messaging.
∎ Lead in the development of brand strategies, resulting in formulation of brand plans (ATL & BTL activities, internet marketing, product, pricing, distribution, etc)
∎ Liaise with external associates; creative agency, media agency, activation agency and PR agencies etc. for brand activities.
∎ Achieve agreed brand plans on a timely and effective manner for optimal results, including pre & post evaluation of all key campaigns.
∎ To drive brand health and volume on time delivery of New Product Development projects.
∎ Responsible for adherence to company principles and policies.
∎ Achievement of the target & implementation of budget set in yearly marketing/ brand plan.
∎ Overall profitability of assigned brand vis-à-vis target set.
∎ Other performance indicators ranging from market shares, share of voice, brand awareness etc.
∎ Prudent cost management ranging from product costing and support programs.
∎ Timely execution of various marketing support programs, communications campaigns as per plan.
∎ Creative input of all packaging, advertising & promotions concepts.
∎ Proactive input in business related areas especially in nature of problem solving.
∎ Ability to work, motivate, instill, propagate nature of teamwork, positive and productive spirit
∎ Job Responsibilities:
∎ Set long-term strategic direction for the category and brand by clear inspiring visions and brand essence.
∎ Lead for a detailed understanding of brand performance in the market and lead the portfolio through integrated business planning, and development of the brand strategy, aligning cross-functional stakeholders and within marketing to deliver the brand /portfolio ambition.
∎ Generate compelling consumer insights to develop winning brand strategies against the competition.
∎ Manage innovation (or renovation) based on consumer insights that includes identifying opportunities, product conceptualization, planning and implementing launch followed by post evaluation.
∎ Propose, control and reconcile budgets for the brand.
∎ Keep eye on the key competitors and market scenario; Media/ Promo/ In-store/ Channels and plan the respective brand strategy to defend and drive the brand to champion.
∎ Develop optimum pricing strategy and trade activities by monitoring retail price changes and trade marketing by competitors on a regular basis.
∎ Monitor and analyze category performance including competitive benchmarking.
∎ Propose optimal budgets for category & brands and ensure all investments is properly reviewed and evaluated.
∎ To champion brand growth for designed category and correct application of brand positioning and communication for a consistent brand messaging.
∎ Lead in the development of brand strategies, resulting in formulation of brand plans (ATL & BTL activities, internet marketing, product, pricing, distribution, etc)
∎ Liaise with external associates; creative agency, media agency, activation agency and PR agencies etc. for brand activities.
∎ Achieve agreed brand plans on a timely and effective manner for optimal results, including pre & post evaluation of all key campaigns.
∎ To drive brand health and volume on time delivery of New Product Development projects.
∎ Responsible for adherence to company principles and policies.
∎ Key Measurement Index:
∎ Achievement of the target & implementation of budget set in yearly marketing/ brand plan.
∎ Overall profitability of assigned brand vis-à-vis target set.
∎ Other performance indicators ranging from market shares, share of voice, brand awareness etc.
∎ Prudent cost management ranging from product costing and support programs.
∎ Timely execution of various marketing support programs, communications campaigns as per plan.
∎ Creative input of all packaging, advertising & promotions concepts.
∎ Proactive input in business related areas especially in nature of problem solving.
∎ Ability to work, motivate, instill, propagate nature of teamwork, positive and productive spirit
∎
Employment Status: Full Time
Job Location: Dhaka
Company Information:
∎ Kallol Group of Companies
∎ 199, Tejgaon Industrial Area, Dhaka - 1208.
∎ Manufacturing & Trading of FMCG and Consumer Products
Address::
∎ 199, Tejgaon Industrial Area, Dhaka - 1208.
∎ Manufacturing & Trading of FMCG and Consumer Products
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 31 May 2024
Category: Marketing/Sales
