Brand Executive

Job Description

Title: Brand Executive

Company Name: East Coast Group

Vacancy: 1

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Minimum BBA in Marketing from a reputed university (DU, NSU, BRACU, IUB, EWU, UIU, AIUB preferred).

Experience Requirements:
∎ At least 2 year(s)

Job Responsibilities:
∎ Assist in planning and implementing marketing campaigns to drive brand awareness and growth.
∎ Design campaign plan and generating new advertising plan for Brand.
∎ Prepare and Ideation of promotional materials (POSM) in various formats and channels (app, website, social media etc.)
∎ Conduct regular reports to analyze campaign performance and track important marketing metrics.
∎ Proactively collect market information and monitor industry players.
∎ Perform ad hoc marketing projects and duties as assigned.
∎ Managing and dealing vendor relationship.

Additional Requirements:
∎ Age at most 30 years
∎ Knowledge of Product Development and Launching preferably in FMCG sector in Bangladesh.
∎ Ability to Audit Product in Market and Monitor BTL Campaigns
∎ Must have clear idea regarding ATL and BTL branding.
∎ Must have idea regarding digital marketing, media buying, google AdSense, CRM and GDN.

Salary:
∎ As per company policy.

Compensation & Other Benefits:
∎ Festival Bonus: 2

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 22 Oct 2022

Company Information:
∎ 22 Sep 2022
∎ East Coast Group
∎ Address : SW(G) 8, Bir Uttam Mir Shawkat Road, Gulshan-1, Dhaka-1212, Bangladesh.
∎ Web : www.ecg.com.bd
∎ Business : East Coast Group (ECG) is one of the fastest growing business conglomerates in Bangladesh. Having more than 30 years of experience in diversified business interests including Trading, Power Generation, Downstream Petroleum, Shipping, Renewable Energy, Plastics & Ceramics Manufacturing, Real Estate, Wood Treatment, Corporate Finance, Banking, Insurance, Tea Production, Logistics and Distribution.

Category: Marketing/Sales