Brand Development Manager
Job Description
Title: Brand Development Manager
Company Name: East Coast Group
Vacancy: 01
Job Location: Anywhere in Bangladesh
Employment Status: Full-time
Educational Requirements:
∎ MBA/ BBA with major in Marketing any UGC approved reputed university
Experience Requirements:
∎ 5 to 7 year(s)
Job Responsibilities:
∎ Analyze brand positioning and consumer insights
∎ Shape and communicate company vision and mission
∎ Translate brand elements into plans and go-to-market strategies
∎ Manage a team of marketing people working on brand initiatives
∎ Lead creative development to motivate the target audience to "take action"
∎ Establish performance specifications, cost and price parameters, market applications and sales estimates
∎ Measure and report performance of all marketing campaigns, and assess ROI and KPIs
∎ Monitor market trends, research consumer markets and competitors' activities
∎ Overseeing the production of advertisements, promotional materials and mail campaigns.
∎ Monitor product distribution and consumer reactions
∎ Devise innovative growth strategies
∎ Align the company around the brand's direction, choices and tactics
∎ Researching and analyzing consumer behavior, market trends and competitor activity.
∎ Establishing budgets, performance specifications and sales estimates.
∎ Developing and implementing strategies that resonate with the target market.
∎ Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
∎ Building brand awareness and increasing brand value and profitability.
∎ Increasing product sales and market share.
∎ Collaborating with different teams such as marketing, creative, legal, etc.
∎ Ensuring that messaging and marketing activities are aligned with brand and company values.
Additional Requirements:
∎ Age 28 to 33 years
Salary: Negotiable
Compensation & Other Benefits:
∎ Festival Bonus: 2
Application Deadline: 28 Feb 2021
Company Information:
∎ 22 Feb 2021
∎ East Coast Group
∎ Address : SW(G) 8, Bir Uttam Mir Shawkat Road, Gulshan-1, Dhaka-1212, Bangladesh.
∎ Web : www.ecg.com.bd
∎ Business : East Coast Group (ECG) is one of the fastest growing business conglomerates in Bangladesh. Having more than 30 years of experience in diversified business interests including Trading, Power Generation, Downstream Petroleum, Shipping, Renewable Energy, Plastics & Ceramics Manufacturing, Real Estate, Wood Treatment, Corporate Finance, Banking, Insurance, Tea Production, Logistics and Distribution.
Category: Marketing/Sales
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