Title: Assistant Manager - Marketing & Communications
Company Name: Radisson Blu Dhaka Water Garden
Vacancy: --
Age: 32 to 40 years
Job Location: Dhaka
Salary: --
Experience:
Minimum GPA 4.00 both in SSC & HSC.
CGPA 3.5 in BBA / MBA major in Marketing.
Certified Professional degree in Digital Marketing or E-Commerce will be an added advantage.
4–5 years of digital marketing experience, preferably in hospitality, luxury hotels, tourism, OTA channels.
Experience in digital marketing and campaign management including online market places.
Experience with A/B testing, conversion rate optimization (CRO).
Familiarity with hotel distribution channels and OTA platforms marketing is preferred.
Experience in working with creative agencies and vendors will get advantages.
Manage the hotel's digital marketing/E-commerce calendar across all owned channels.
Collaborate/Co-ordinate with cross-functional teams, including marketing, products (rooms, restaurants, bars, weddings, MICE, Spa, and seasonal promotions), logistics, and IT, to ensure smooth e-commerce processes.
Optimize the website/OTA performance for customer/user experiences, including navigation, search functionality and recommend improvements
Regularly update product and promotion information, images, and descriptions ensuring accuracy, appeal, and consistency.
Track and report campaign KPIs including impressions, engagement, website traffic conversion rates, sales/lead generation, customer satisfactions and ROI on digital marketing campaigns.
Stay updated with the latest trends and best practices in e-commerce and digital marketing.
Develop monthly social media content calendars and ensure timely boosting/posting as per event/content calendar
Create engaging content including photography, videos, reels, blogs, and promotional copy.
Coordinate content production with photographers, designers, and videographers.
Monitor online engagement and respond to social media opportunities.
Arrange/attend live programs for different promotions from the hotel Facebook page
Ensure hotel’s promotional contents, videos, seasonal offers, packages for rooms, restaurants and others are updated
Review promotional landing pages, monitor the guest reviews and respond to urgent negative reviews
Analyze competitors’ benchmarking like pricing and promotional activities, market positioning, package offerings taking market pattern and trend in consideration.
Monitor active campaigns performance (Google Ads, Meta Ads, display campaigns) and review ROAS (Return on Ad spent), CPC(cost per click), CPA(cost per action)
Ensure the compliance of all brand and marketing standards/guidelines as updated Radisson Hotel Group (RHG)
Public Relations, Partnerships & Business Development
Assist in preparing press releases and media kits.
Coordinate media visits, influencer collaborations, and familiarization trips.
Maintain relationships with journalists, content creators, tourism partners, and industry stakeholders.
Support corporate social responsibility (CSR) and community engagement initiatives.
Act as an MC for various RBDWG’s own events
Identify collaboration opportunities with airlines, banks, corporate organizations, tourism boards, and lifestyle brands.
Support barter partnerships and cross-promotional campaigns.
Maintain strong relationships with key marketing partners.
Assist in developing and executing the annual marketing and communications plan.
Plan and implement integrated marketing campaigns to support rooms, restaurants, bars, weddings, MICE, spa, and seasonal promotions.
Other ad-hoc works as per assignment of department head/management
Creates 100% guest satisfaction by providing the Yes I Can! Experience through performance that demonstrates the standards of genuine hospitality and exceeding guest expectations. Provides employees with the training and resources they need to maximize employee engagement and deliver Yes I Can! Service and teamwork
Communicates and reinforces the vision for Yes I Can! service to employees
Ensures that employees provide Yes I Can! genuine hospitality and teamwork on an ongoing basis
Provides Yes I Can! genuine hospitality and teamwork on an ongoing basis
Seeks opportunities to improve the customer experience by seeking customer feedback and reviewing management reports and developing strategies to improve department and hotel services
Provides employees with the tools, training and environment they need to deliver Yes I Can! service and teamwork
Adheres to brand tools and hotel policies and procedures
Ensure thorough understanding and revision of department policies and procedures are undertaken and followed by all existing and new department team members
Effectively utilize business intelligence systems and tools
Leverage all brand marketing tools and support opportunities
Ensure all materials used to market the Hotel are in accordance with brand standards
Ensure thorough understanding of all Brand Sales and Marketing programs
Keep immediate Manager fully informed of all problems or unusual matters of significance
Maintains a high standard of personal grooming at all times in order to represent the Hotel and Company in a professional manner
Performs all duties and responsibilities in a timely and efficient manner to achieve the overall objectives of this position
Maintains a favorable working relationship with all other hotel employees to foster and promote a co-operative and harmonious working environment
Perform other duties as assigned by the HOD and the hotel management authority
Uniform
Yearly Incentive Bonus (Based on Business & Individual Performance)
End Service Benefit as per BLA 2006