Assistant Manager - Brand

Job Description

Title: Assistant Manager - Brand

Company Name: Kazi & Kazi Tea Estate Ltd.

Vacancy: 1

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Masters of Business Administration (MBA) in Marketing

Experience Requirements:
∎ At least 5 year(s)

Job Responsibilities:
∎ Analyze brand positioning and consumer insights.
∎ Plan and organize the implementation of the brand strategy to ensure the achievement of all targets in support of the brand strategy. Plan of all above the line (ATL), Below the line (BTL) and (TTL)Through the line activities.
∎ Assist in the development of long-term brand strategy and implement short to medium term objectives in support of the strategy.
∎ Be creative and produce new ideas and concepts.
∎ Handle Special projects Product Development to product the launch plan for the brand.
∎ Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends
∎ Planning & implementation of different types of activation
∎ Coordinate with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity
∎ Plan product launches, ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity
∎ Organize and implement consumer and trade promotional activities.
∎ Maintaining knowledge of industry best practices and new technologies
∎ Develop annual plans and budgets for the brand.
∎ Ensure that the brand focus/ positioning is maintained through all media, PR activities and POS all locations.
∎ Analyze the marketing campaigns by brand and prepare a detailed report after the execution of the activities
∎ Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
∎ Maintain strong relationship with internal and external customers including vendors, suppliers, dealers, retailers.
∎ Must have vast knowledge in advertising and promoting the products and strengthen organization's brands by using Digital marketing. Social networking/ platform.
∎ Any other job assigns by the line manager time to time.

Additional Requirements:
∎ Age at most 35 years
∎ Proven working experience as Brand Manager or Assistant Brand Manager at least 05 years
∎ The applicants should have experience in the following area(s): Brand Management, Digital marketing
∎ The applicants should have experience in the following business area(s):
∎ Manufacturing (FMCG), Food (Packaged)/Beverage, Group of Companies
∎ Analytical skills and attention to detail
∎ An understanding of trends and an ability to respond to customers’ wishes
∎ Creativity and an ability to produce innovative and original ideas
∎ Team working skills
∎ The ability to manage and allocate budgets
∎ Written and verbal communication skills
∎ Experience with and an understanding of market research
∎ Time and project management skills, including the ability to work on multiple projects at the same time
∎ An ability to think strategically and come up with campaigns

Salary: Negotiable

Compensation & Other Benefits:
∎ Mobile bill, Provident Fund, Group Insurance
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Other benefits as per company policy

Job Source: Online Job Posting.

Application Deadline: 12 Jun 2022

Company Information:
∎ 14 May 2022
∎ Kazi & Kazi Tea Estate Ltd.

Category: Marketing/Sales

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