Analyst - Corporate Communication & Digital Marketing

Job Description

Title: Analyst - Corporate Communication & Digital Marketing

Company Name: Expo Group, Bangladesh

Vacancy: Not specific

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Minimum Graduation from UGC approved local university or reputed foreign university in Marketing or Communication (BBA/BA)

Experience Requirements:
∎ 3 to 5 year(s)
∎ The applicants should have experience in the following area(s): Communication, Digital Marketing, SEO

Job Context:
∎ The incumbent will be responsible for assisting the manager in planning and implementing new and existing initiatives to execute a PR and brand communications program as well as generate positive media publicity to strengthen the corporate image of the organization using both traditional and digital media.
∎ S/he will also assist in managing corporate projects and internal and external communication platforms such as websites, social media and collaterals. A Digital Marketing Executive, S/he will have to contribute to the development, implementation, and optimization of our digital marketing efforts. S/he will also have to promote our company’s products and services over different channels. S/he should develop effective digital marketing strategies to achieve our company’s goals and objectives.

Job Responsibilities:
∎ Plan, manage and execute PR and brand communications program.
∎ Identify strong news angles and pitch stories effectively.
∎ Cultivate good media relations.
∎ Research and produce content for news releases, publications, events, website, intranet, social media etc.
∎ Provide administrative and ad-hoc project support.
∎ Contribute to the preparation of policies to form a long-lasting digital association with consumers.
∎ Supervise the current company incidence on social media marketing campaigns.
∎ Active involvement in Search Engine Optimization (SEO) efforts.
∎ Prepare operational newsletters and persuasive email marketing strategies.
∎ Provide inventive designs for content marketing.
∎ Work together with Web Designers to maximize user experience.
∎ Coordinate with Social Media Marketing Manager in regards to the online adverts.
∎ Conserve partnerships with media companies.
∎ Stay updated with digital marketing trends and attend networking events.

Additional Requirements:
∎ Both males and females are allowed to apply
∎ Communication (Writing & Presentation in English)
∎ Interpersonal Skill
∎ Analytical Skill
∎ Negotiation
∎ Good presentation skill
∎ Cost analysis skill

Salary: Negotiable

Compensation & Other Benefits:
∎ Mobile bill, Provident fund, Weekly 2 holidays, Insurance, Gratuity
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 4 Aug 2022

Company Information:
∎ 6 Jul 2022
∎ Expo Group, Bangladesh
∎ Address : Corporate Office, 206/A, (7th Floor), Tejgaon I/A, Dhaka.
∎ Web : www.expogroup-bd.com
∎ Business : EXPO Group has started its journey in 1981 with an indelible vision and passionate leadership of the promoters primarily focusing on International Logistics and Freight Forwarding Business. Today, it is a diversified conglomerate; either in the form of collaborations, joint ventures or fully owned subsidiaries, having 1500 staffs in 34 companies.
The Group has come a long way since its inception and has turned into a diversified business entity with expertise on segments such as Manufacturing, Aviation, Archiving Management, International Express & Courier Service, Tour & Travel, Warehousing, Infrastructure Development and Information Technology which has made the Group a market leader in its business endeavors.
We believe that sustaining and nurturing all of our qualities is imperative for our growth and success however, maintaining a harmony with our stakeholders remains our primary concern. Our philosophy has yielded us fruitful results enhancing our reputation with the stakeholders as well as in the market and we pledge to continue working tirelessly to ensure a better future for the company in the days to come.

Category: Marketing/Sales

: Please go through the job duties and responsibilities in details and if you think you are the right candidate, then please apply through bdjobs online.