Value Proposition Manager

Job Description

Title: Value Proposition Manager

Company Name: Cityscape International Ltd

Vacancy: 1

Age: At least 28 years

Job Location: Dhaka (GULSHAN 1)

Salary: Tk. 60000 - 100000 (Monthly)

Experience:

• At least 8 years
• The applicants should have experience in the following business area(s): Food (Packaged)/Beverage, Real Estate, Group of Companies, Developer

Published: 2025-08-24

Application Deadline: 2025-09-23

Education:

• Bachelor of Business Administration (BBA) in Brand Management
• Bachelor of Business Administration (BBA) in Marketing
• Bachelor of Business Administration (BBA) in Hospitality Management
• Bachelor of Science (BSc) in Economics
• Executive Master of Business Administration (EMBA)

Requirements:

• At least 8 years
• The applicants should have experience in the following business area(s): Food (Packaged)/Beverage, Real Estate, Group of Companies, Developer

Skills Required: Advertising , Branding,Brand Planning/ Development,Business Development,Capital Market/ Investment Banking,Excellent leadership and interpersonal skills,Sales strategy development,Sales target, Customer Service,Strategic Planning

Additional Requirements:

• Age At least 28 years

• Strong analytical skills with ability to link customer insights to financial outcomes.

• Proven success in designing value-driven programs, ideally with membership or subscription models.

• Excellent communication, presentation, and cross-cultural collaboration skills. Strategic thinker with a luxury brand mindset.

• Strong financial acumen to link ROI models with membership offerings.

• Customer-centric with passion for delivering happiness and excellence.

• Creative, detail-oriented, and innovative.

• High integrity and alignment with Cityscape’s mission of luxury, exclusivity, and lifestyle innovation.

Responsibilities & Context:

Company Overview

Cityscape Lifestyle Limited is the premier private members’ club in Bangladesh, delivering upscale membership tiers (Privilege, Avenue Elite, Magna, Century, Corporate, and Foreign Expert). Positioned at the intersection of luxury and innovation, our mission is to become the nation's most distinguished destination for lifestyle, networking, and curated experiences.

Position overview

The Value Proposition Manager will own the development and continuous refinement of compelling, ROI-focused value propositions for Cityscape’s core offerings—membership programs, hospitality services, and lifestyle experiences—ensuring alignment with our brand and strategic mission. This role ensures that every product, service, and membership tier is aligned with the company’s mission:

• to become Bangladesh’s most prestigious private members’ lifestyle destination, blending

• luxury, innovation, networking, and happiness.

The Manager will act as the strategic bridge between market insights, customer expectations, and brand promises, ensuring that Cityscape consistently differentiates itself in the market and delivers tangible, measurable value to members, investors, and partners.

Key Responsibilities

1. Value Proposition Development

• Design and articulate clear member-centric value propositions tailored to each membership category (local, foreign, corporate, lifetime).

• Define ROI-driven membership benefits—vouchers, credits, dividends, exclusive access

• Benchmark against global private clubs, lifestyle brands, and luxury networks to ensure world-class positioning.

2. Market Research & Customer Insights

• Conduct competitor analysis and trend mapping to position Cityscape as the premium choice in Bangladesh.

• Gather feedback from members, prospects, and partners to continuously adapt offerings.

• Monitor lifestyle, F&B, wellness, and business-club industry trends.

3. Cross-Functional Collaboration

• Work closely with Sales, Marketing, F&B Operations, and Wellness Teams to integrate value propositions into customer journeys.

• Partner with the Finance team to align investment-driven membership models (ROI, EMI, and dividend schemes).

• Support HR in embedding the brand promise into employee culture, training, and KPIs.

4. Branding & Communication

• Translate value propositions into clear, persuasive messaging for brochures, digital platforms, investor decks, and membership forms.

• Ensure all communications (internal and external) consistently reflect Cityscape’s luxury positioning and ‘‘House of Happiness’’ ethos.

• Support campaigns for membership sales, bar/restaurant launches, and wellness experiences.

5. Performance & Measurement

• Define KPIs for measuring the impact of value propositions (member acquisition, retention, ROI delivery, guest satisfaction).

• Present regular reports to the Managing Director and Board on proposition performance and market competitiveness.

Job Other Benifits:

• Mobile bill,Profit share,Performance bonus
• Lunch Facilities: Partially Subsidize

• Competitive salary with performance-linked incentives.

• Membership privileges at Cityscape Lifestyle Ltd.

Employment Status: Full Time

Job Work Place: Work at office

Company Information:

Gender: Male and Female can apply

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Category: Marketing/Sales