Sr. Officer: ATL & BTL
Job Description
Title: Sr. Officer: ATL & BTL
Company Name: Runner Group
Vacancy: 1
Age: 26 to 32 years
Job Location: Anywhere in Bangladesh
Salary: Negotiable
Experience:
- At most 3 years
- The applicants should have experience in the following business area(s): Manufacturing (Light Engineering and Heavy Industry), University, Leather goods/ Footwear/ Tannery, Real Estate, Group of Companies, Automobile, Motor Vehicle body manufacturer, Motor Workshop, Fuel/Petroleum
- Freshers are also encouraged to apply.
Published: 2026-08-09
Application Deadline: 2026-09-08
Education:
- Bachelor of Business Studies (BBS) in Marketing
Requirements:
- At most 3 years
- The applicants should have experience in the following business area(s): Manufacturing (Light Engineering and Heavy Industry), University, Leather goods/ Footwear/ Tannery, Real Estate, Group of Companies, Automobile, Motor Vehicle body manufacturer, Motor Workshop, Fuel/Petroleum
- Freshers are also encouraged to apply.
Skills Required: Computer training,Local Purchase,Objection Handling,Presentation skill,promotional activities
Additional Requirements:
- Age 26 to 32 years
- Only Male
Industry Preference:·
-Automobiles/Purchase.
Responsibilities & Context:
1. ATL (Above-the-Line) Marketing
Plan and execute mass media campaigns (TV, radio newspaper. Dillboards
Coordinate with advertising agencies for campaign development
Manage brand communication and messaging consistency
Monitor campaign performance (reach, impressions ROI)
Develop annual AT, marketing calendar
2. BTL Below-the-ne) Marketing
Organize promotional activities (events activations, roadshows, trade marketing)
Manage POSM (Point of Sale Materials) like banners posters, leaflets
Coordinate with sales team for field marketing execution
Plan dealer/retailer engagement programs
3. General Marketing Responsibilities
Assist in brand strategy and campaign planning
Budget planning and cost control for ATL & BTL activities
Analyze campaign effectiveness and prepare reports
Maintain vendor/agency relationships
Work closely with digital marketing team (if applicable)
Job Other Benifits:
- T/A,Provident fund,Tour allowance,Mobile bill,Performance bonus,Profit share
- Lunch Facilities: Partially Subsidize
- Festival Bonus: 3
Attractive salary package as per company policy.
Festival bonuses, provident fund, gratuity & other benefits.
Friendly and professional working environment
Employment Status: Full Time
Job Work Place: Work at office
Company Information:
Gender: Only Male can apply
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Category: Marketing/Sales
