Sr./ Executive, GTM (Go To Market) - Hygiene Business

Job Description

Title: Sr./ Executive, GTM (Go To Market) - Hygiene Business

Company Name: Advanced Chemical Industries PLC (ACI)

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 2 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Food (Packaged)/Beverage, Group of Companies, Automobile, Paint, Toiletries

• Bachelor/Honors

• At least 2 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Food (Packaged)/Beverage, Group of Companies, Automobile, Paint, Toiletries

• Assist in designing and implementing Go-To-Market (GTM) strategies to drive distribution, availability, and visibility of hygiene products across FMCG channels.

• Support execution of new product launches, market expansions, and channel rollouts in line with approved business plans.

• Collaborate cross-functionally with Sales, Marketing, Supply Chain, Finance, and Demand Planning to ensure seamless GTM execution.

• Translate brand, pricing, and promotion strategies into channel-specific execution plans and guidelines.

• Monitor and evaluate field-level execution including outlet coverage, product placement, planogram compliance, and merchandising effectiveness.

• Track and analyze key GTM performance indicators such as numeric and weighted distribution, reach, visibility scores, and launch success metrics.

• Conduct market, channel, and competitor analysis to identify performance gaps, execution risks, and growth opportunities.

• Support development and deployment of trade programs, channel initiatives, and in-store activation to enhance product penetration and offtake.

• Prepare periodic GTM reports, dashboards, and management presentations with data-driven insights and recommendations.

• Contribute to continuous improvement of GTM frameworks, tools, and execution processes in line with FMCG best practices.