Senior Digital Marketing Specialist

Job Description

Title: Senior Digital Marketing Specialist

Company Name: FB International BD

Vacancy: --

Age: 25 to 35 years

Job Location: Dhaka (Banasree)

Salary: Tk. 30000 - 50000 (Monthly)

Experience:

• 2 to 4 years
• The applicants should have experience in the following business area(s): Software Company, IT Enabled Service, Business-to-Business (B2B) Software and Services Startup, Advertising Technology (AdTech) Startup

• Bachelor of Business Administration (BBA) in Marketing, International Business, Business Administration

A master’s degree in Marketing, Business Administration, or a relevant discipline will be considered an added advantage.

• 2 to 4 years
• The applicants should have experience in the following business area(s): Software Company, IT Enabled Service, Business-to-Business (B2B) Software and Services Startup, Advertising Technology (AdTech) Startup

• Age 25 to 35 years

• Minimum of 2 years of relevant experience in B2B digital marketing, lead generation, business development, or growth marketing.

• Hands-on experience with LinkedIn prospecting, outreach, and personal branding.

• Strong understanding of international B2B client acquisition.

• Experience identifying and researching ICPs, target accounts, industries, and decision-makers.

• Strong analytical and problem-solving abilities.

• Good written and verbal communication skills in English.

• Ability to work independently, experiment with different acquisition strategies, and optimize based on results.

• Commercial mindset with a strong focus on generating qualified leads and business opportunities.

• Develop and execute B2B digital marketing and lead-generation strategies targeting international markets.

• Research and define Ideal Customer Profiles (ICP), target industries, geographic markets, company types, and key decision-makers.

• Identify, research, qualify, and maintain a consistent pipeline of potential international clients.

• Develop and optimize LinkedIn profiles for sales, personal branding, and business development purposes.

• Plan and execute LinkedIn prospecting, connection-building, and targeted outreach campaigns.

• Develop LinkedIn content strategies that establish authority, credibility, and trust among target audiences.

• Collaborate with Content and Design teams to develop marketing content for LinkedIn, Facebook, Instagram, and other relevant platforms.

• Convert existing client projects, portfolio work, client results, testimonials, and reviews into case studies and lead-generation content.

• Develop and manage targeted lead-generation campaigns and continuously test new approaches to improve performance.

• Track and analyze key performance metrics including leads generated, qualified leads, meetings booked, conversion rates, campaign performance, and pipeline value.

• Work closely with the Sales team to improve lead quality, follow-up processes, and lead-to-client conversion.

• Conduct competitor, industry, and market research to identify new business opportunities and emerging trends.

• Maintain accurate documentation of prospects, campaigns, outreach activities, experiments, and results.

• Continuously analyze campaign performance and optimize acquisition strategies based on data and measurable business outcomes.

• Support the development of a scalable client acquisition system covering the complete journey from target market identification to qualified opportunity and client conversion.

• Performance bonus
• Salary Review: Yearly
• Festival Bonus: 2