Social Media Communication Manager

Job Description

Title: Social Media Communication Manager

Company Name: Parkway Hospitals Singapore Ltd.

Vacancy: 1

Age: Na

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): Hospital

• At least 3 years
• The applicants should have experience in the following business area(s): Hospital

Key Roles & Responsibilities:

• Utilize various digital marketing channels, including but not limited to performance marketing, search engine marketing (SEM), social media marketing, email marketing, and content marketing.

• Develop and execute a comprehensive lead generation strategy to cater to organizational needs.

• Manage positive interactions with media, PR activities that is aligned with company strategy including facilitation of marketing seminars, press conferences and advertisements.

• Develop brand communication tools, channels and content ensuring that the brand image and message is sustained and enhanced with the internal and external audiences.

Key Accountabilities:

• Design brand and communications strategy to enhance and facilitate the revenue generation in conjunction with Country Manager.

• Develop, execute, measure and optimize integrated marketing communications plans and tactics to effectively promote the service in relevant stakeholders and also makes a positive impact towards the sales functions.

• Contribute to the regional and social media strategy as it relates to building brand locally.

• Evolve consumer marketing communications toolkit and process to be more efficient, drive greater action and better leverage technology.

• Analyze market trends and competitor activities to identify opportunities for lead generation and growth.

• Monitor the performance of all campaign marketing and digital marketing campaigns and optimize them for maximum efficiency and ROI.

• Ensure that planned PR activities are defined and executed in time to enhance company’s brand image.

• Communicate with the businesses so they are effectively engaged in cross platform activities.