Job Description
Title: Manager, Brand Communication, Bangladesh Office
Company Name: Parkway Hospitals Singapore Ltd.
Vacancy: --
Location: Dhaka
Salary: Negotiable
Experience:
∎ 3 to 4 years
Published: 28 Jan 2024
Education:
∎ Bachelor's degree in Marketing, Business, or a related field
Requirements:
Additional Requirements:
∎ Minimum 3 - 4 years job experience in relevant field.
∎ A candidate with high caliber may get waived in terms of required experience.
∎ Proven experience in digital marketing, lead generation, and campaign management.
∎ Strong analytical skills with the ability to interpret data and make data-driven decisions.
∎ Excellent communication and negotiation skills to effectively manage partnerships and collaboration opportunities.
∎ Proficiency in using various digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, email marketing software, etc.
∎ Exceptional interpersonal skills, capable of influencing stakeholders being a good team player.
∎ Results-driven mindset with a strong focus on brand engagement and growth.
Responsibilities & Context:
∎ Utilize various digital marketing channels, including but not limited to performance marketing, search engine marketing (SEM), social media marketing, email marketing, and content marketing.
∎ Develop and execute a comprehensive lead generation strategy to cater to organizational needs.
∎ Manage positive interactions with media, PR activities that is aligned with company strategy including facilitation of marketing seminars, press conferences and advertisements.
∎ Develop brand communication tools, channels and content ensuring that the brand image and message is sustained and enhanced with the internal and external audiences.
∎ Design brand and communications strategy to enhance and facilitate the revenue generation in conjunction with Country Manager.
∎ Develop, execute, measure and optimize integrated marketing communications plans and tactics to effectively promote the service in relevant stakeholders and also makes a positive impact towards the sales functions.
∎ Contribute to the regional and social media strategy as it relates to building brand locally.
∎ Evolve consumer marketing communications toolkit and process to be more efficient, drive greater action and better leverage technology.
∎ Analyze market trends and competitor activities to identify opportunities for lead generation and growth.
∎ IHH Healthcare is an international private healthcare group focused on upmarket health services, and is Asia's largest private healthcare group. It offers a full spectrum of integrated healthcare services from clinics to hospitals to highly specialized care and a wide range of acute medical services. It is headquartered in Kuala Lumpur and has a wide geographical footprint throughout Malaysia, Singapore, Turkey, India, Greater China (including Hong Kong) and across Asia and, Central and Eastern Europe. The group has over 65,000 employees across 80 hospitals in 10 countries. It is listed on Bursa Malaysia and the Singapore Exchange. In recent years, IHH has expanded significantly in India and mainland China.
∎ Its portfolio of healthcare brands includes Pantai, Gleneagles and Prince Court in IHH Malaysia; Mount Elizabeth, Gleneagles, and Parkway in IHH Singapore; Gleneagles and ParkwayHealth in IHH Greater China; Fortis, Global and Continental in IHH India; and Acibadem in Turkey. IHH's subsidiaries include Pantai Holdings, Parkway Holdings, ParkwayLife REIT and Fortis.
∎ The Role: This incumbent, directly reporting to Country Manager, will be at the forefront of driving marketing efforts to promote Parkway’s business across the country and thereby to leverage healthcare trends in Bangladesh. This position requires expertise in lead generation, campaign optimization, and budget planning which will be critical in ensuring the success of company’s marketing initiatives. In addition, it would find the capacity of strategic thinking and data-driven approach which will be instrumental in achieving the company’s growth and revenue goals.
∎ Key Roles & Responsibilities:
∎ Key Accountabilities:
Employment Status: Full Time
Job Location: Dhaka
Apply Procedure:
Email your CV:
∎ Send your CV to the given email [email protected]
Company Information:
∎ Parkway Hospitals Singapore Ltd.
∎ Suite # B-3, Level # 4, House # 10, Road # 53, Gulshan - 2, Dhaka - 1212
Address::
∎ Suite # B-3, Level # 4, House # 10, Road # 53, Gulshan - 2, Dhaka - 1212
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 31 Jan 2024
Category: Marketing/Sales
