Senior Officer, Digital Performance
Job Description
Title: Senior Officer, Digital Performance
Company Name: bKash Ltd.
Vacancy: 1
Age: Na
Job Location: Dhaka
Salary: Negotiable
Experience:
- 2 to 3 years
- The applicants should have experience in the following business area(s): Banks, Telecommunication, Advertising Agency, IT Enabled Service, Market Research Firms, Financial Technology (Fintech) Startup
Published: 2025-09-11
Application Deadline: 2025-09-21
Education:
- Bachelor of Business Administration (BBA) in Marketing
Requirements:
- 2 to 3 years
- The applicants should have experience in the following business area(s): Banks, Telecommunication, Advertising Agency, IT Enabled Service, Market Research Firms, Financial Technology (Fintech) Startup
Skills Required: Analytical Skill,Budgeting and Forecasting,Business Analyst
Additional Requirements:
Proven Experience in Digital Market Analytics
Proficiency in data analysis tools (e.g., Google Analytics, Excel) with strong analytical skills
Hands-on experience with different tactical approaches– demand gen, performance Max, TTCX, etc
Strong understanding of key performance indicators (KPIs)
Excellent communication and collaboration abilities for effective teamwork
Ability to prioritize tasks and manage time efficiently in a fast-paced environment
Strong attention to detail and commitment to delivering high-quality results
Responsibilities & Context:
Setting up benchmark and success criteria for campaigns
Ensure achievement of North Star metrics (MAU, Transaction, and Volume) by utilizing paid media platforms and in-app assets
Implement content and influencer partnerships to relay relevant campaign communication
Onboard agencies & partners (Ad Tech, Publishers) by collaborating with cross-functional teams i.e. supply chain, finance, legal
Optimized allocation of yearly digital marketing budget and monthly provisioning
Streamline the overall financial reporting process in the alignment of forecast and expenditure
Ecosystem audit and development and work with cross-functional teams to ensure proper monitoring of digital
Develop and maintain a digital marketing dashboard for members of the Marketing Leadership team
Leading digital ecosystem learning for different stakeholders
Job Other Benifits:
Employment Status: Full Time
Job Work Place: Work at office
Company Information:
Gender: Male and Female can apply
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Category: Marketing/Sales
Interested By University
| University | Percentage (%) |
|---|---|
| National University | 11.04% |
| North South University | 5.46% |
| University of Dhaka | 4.80% |
| Bangladesh University of Professionals | 3.18% |
| Jahangirnagar University | 2.70% |
| East West University | 2.58% |
| BRAC University | 2.52% |
| Jagannath University | 2.10% |
| University of Chittagong | 1.92% |
| American International University Bangladesh (AIUB) | 1.56% |
Interested By Age Range
| Age Range | Percentage (%) |
|---|---|
| 20-30 | 65.69% |
| 31-35 | 23.10% |
| 36-40 | 7.50% |
| 40+ | 3.36% |
Interested By Salary Range
| Salary Range | Percentage (%) |
|---|---|
| 0-20K | 5.82% |
| 20K-30K | 25.73% |
| 30K-40K | 25.73% |
| 40K-50K | 17.94% |
| 50K+ | 24.78% |
Interested By Experience Range
| Experience Range | Percentage (%) |
|---|---|
| 0 years (Freshers) | 15.42% |
| 0.1 - 1 years | 9.66% |
| 1.1 - 3 years | 24.24% |
| 3.1 - 5 years | 20.70% |
| 5+ years | 29.99% |
