Senior Officer, Digital Marketing

Job Description

Title: Senior Officer, Digital Marketing

Company Name: bKash Ltd.

Vacancy: 01

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Bachelor of Business Administration (BBA) in Marketing

Experience Requirements:
∎ 1 to 2 year(s)
∎ The applicants should have experience in the following area(s): Digital Content Development, Digital Marketing, Planning skills, Research
∎ The applicants should have experience in the following business area(s): Advertising Ageny, Manufacturing (FMCG), Multinational Companies, Telecommunication, E-commerce

Job Context:
∎ Incumbent will be responsible for the below tasks for the required verticals:
∎ To optimize ad exposure to increase awareness and ensure conversions while staying within budgets. Manage campaigns and communications across all media platforms including in app, website etc. This includes initial planning, implementation, monitoring, optimization, analysis, and reporting

Job Responsibilities:
∎ Craft digital marketing campaign plans and supervise execution and beyond to meet key performance metrics
∎ Constantly optimize digital marketing activity spend to improve ROMS
∎ Allocate budget and deploy creative materials and subsequently analyze and recommend modify for paid, organic & own media channels
∎ Collaborate with brand owners and commercial teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best
∎ Test new channels and trends, Experiment with new platforms, campaign/ad types
∎ Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers
∎ Help identify target audiences and plan media campaigns, optimize campaigns and budgets according to the best media mix
∎ Schedule ads and adjust when needed
∎ Maintain Campaign communications through owned digital media platforms
∎ Send customized communications to different cohort of audience based on their behavior as well as develop customer experience journey
∎ Understanding new and emerging media channels as well as robust understanding of Facebook and Google ad operation

Additional Requirements:
∎ Strong Communications Skills
∎ The ability to deliver results in a multi-tasking environment while working under pressure
∎ A desire to work as part of a team to generate fresh and innovative ideas
∎ Interest in following advertising and social media trends

Salary: Negotiable

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 6 Jan 2022

Company Information:
∎ 29 Dec 2021
∎ bKash Ltd.
∎ Address : Shadhinata Tower, 1, Bir Sreshtha Shaheed Jahangir Gate, Dhaka Cantonment, Dhaka-1206
∎ Web : www.bkash.com
∎ Business : Mobile financial service

Category: Marketing/Sales

Source: bdjobs.com

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