Job Description
Title: Senior Officer, Brand, Marketing
Company Name: bKash Ltd.
Vacancy: 01
Location: Dhaka
Maximum Salary: Negotiable
Published: 29 May 2024
Additional Requirements:
∎ Graduation in Marketing or related disciplines from any reputed educational institute
∎ 1-3 Years of experience in the relevant industry.
∎ Strong Communications Skills
∎ The ability to deliver results in a multi-tasking environment while working under pressure
∎ A desire to work as part of a team to generate fresh and innovative ideas
∎ Ability to manage own work load with a proactive approach to responsibilities
∎ Competency in MS Office Suit
∎ Strong Stakeholder management skill
∎ Attention to detail
∎ Academic Qualification:
∎ Job experience in relevant industry:
∎ Key Skills:
∎ Technical/Job Knowledge:
∎ Interpersonal/Managerial:
Requirements:
Responsibilities & Context:
∎ Assist in planning and executing campaigns and offers and maintain brand strategy and essence.
∎ Actively support data appreciation to understand service performance trends and customer behavior.
∎ Support brand team to develop customer segment wise communication strategy development, communication effectiveness testing, ideation and plan for ATL, BTL, and Digital activities and communication.
∎ Support Annual brand plan and roadmap development
∎ Coordinate with Brand Partners, and business vertical teams to discuss, develop, update, and monitor communication activities as per agreed campaign timeline.
∎ Drive assigned brand value or image campaigns from brief development to execution and post execution monitoring.
∎ Collecting monthly/weekly reports, creative delivery sign-off documents from Advertising Agency, in-house creative, and other relevant teams to prepare a weekly update report
∎ Supervise creative quality scoring and recording of creative agency and in-house creative for all campaigns and projects.
∎ Assist with a broad range of research efforts, including surveys, analysis of secondary data, and qualitative methods to gain a deeper understanding of consumers and key opinion formers.
∎ Support to build brand awareness and reach actual and potential target group
∎ This incumbent will be responsible for supporting brand strategy & planning, campaign & creative development process. S/he will support campaign executions for different verticals as per marketing, commercial, and organizational objectives.
∎
∎ Key Responsibilities / Input:
∎ Assist in planning and executing campaigns and offers and maintain brand strategy and essence.
∎ Actively support data appreciation to understand service performance trends and customer behavior.
∎ Support brand team to develop customer segment wise communication strategy development, communication effectiveness testing, ideation and plan for ATL, BTL, and Digital activities and communication.
∎ Support Annual brand plan and roadmap development
∎ Coordinate with Brand Partners, and business vertical teams to discuss, develop, update, and monitor communication activities as per agreed campaign timeline.
∎ Drive assigned brand value or image campaigns from brief development to execution and post execution monitoring.
∎ Collecting monthly/weekly reports, creative delivery sign-off documents from Advertising Agency, in-house creative, and other relevant teams to prepare a weekly update report
∎ Supervise creative quality scoring and recording of creative agency and in-house creative for all campaigns and projects.
∎ Assist with a broad range of research efforts, including surveys, analysis of secondary data, and qualitative methods to gain a deeper understanding of consumers and key opinion formers.
∎ Support to build brand awareness and reach actual and potential target group
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka
Company Information:
∎ bKash Ltd.
∎ Shadhinata Tower, 1, Bir Sreshtha Shaheed Jahangir Gate, Dhaka Cantonment, Dhaka-1206
∎ Mobile financial service
Address::
∎ Shadhinata Tower, 1, Bir Sreshtha Shaheed Jahangir Gate, Dhaka Cantonment, Dhaka-1206
∎ Mobile financial service
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 6 Jun 2024
Category: Marketing/Sales
