Title: Senior Officer, Brand
Company Name: bKash Ltd.
Job Location: Dhaka
Employment Status: Full-time
∎ Bachelor degree in any discipline
∎ 2 to 3 year(s)
∎ The applicants should have experience in the following area(s): App marketing, Brand Management, Brand Planning Development
∎ The applicants should have experience in the following business area(s): Advertising Ageny, Manufacturing (FMCG), Multinational Companies, Telecommunication
∎ 1. Assist in planning and executing campaigns and offers and maintain brand strategy and essence
∎ 2. Actively support data appreciation to understand service performance trends and customer behaviour
∎ 3. Develop customer segment wise communication strategy, communication effectiveness testing, ideation and plan for ATL, BTL, and Digital activities and communication
∎ 4. Support Annual brand plan and roadmap development
∎ 5. Coordinate with Brand Partners, and business vertical teams to discuss, develop, update, and monitor communication activities as per agreed campaign timeline
∎ 6. Drive assigned brand value or image campaigns from brief development to execution and post execution monitoring
∎ 7. Collecting monthly/weekly reports, creative delivery sign-off documents from Advertising Agency, in-house creative, and other relevant teams to prepare a weekly update report
∎ 8. Supervise creative quality scoring and recording of creative agency and in-house creative for all campaigns and projects
∎ 9. Assist with a broad range of research efforts, including surveys, analysis of secondary data, and qualitative methods to gain a deeper understanding of consumers and key opinion formers
∎ Support to build brand awareness and reach actual and potential target group
∎ -At least Bachelor Degree in Marketing
∎ -2 to 3 years of experience in Brand, Strategy, Marketing, Communication Preferably from FMCG, Multinationals, Advertisement Farms, Telco background.
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 31 May 2022
∎ 10 May 2022
∎ bKash Ltd.
∎ Address : Shadhinata Tower, 1, Bir Sreshtha Shaheed Jahangir Gate, Dhaka Cantonment, Dhaka-1206
∎ Web : www.bkash.com
∎ Business : Mobile financial service