Senior Executive/ Executive, Marketing

Job Description

Title: Senior Executive/ Executive, Marketing

Company Name: Dekko Foods Ltd.

Vacancy: 01

Age: At most 35 years

Job Location: Dhaka (Dhanmondi)

Salary: --

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG)

• Bachelor of Business Administration (BBA) in Marketing

• 3 to 5 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG)

• Age At most 35 years

Required Skills:

• Strong understanding of brand management principles and FMCG marketing.

• Knowledge of ATL, BTL, Digital Marketing, and Consumer Promotions.

• Excellent analytical and problem-solving skills.

• Strong communication, presentation, and interpersonal skills.

• Ability to manage multiple projects and meet deadlines.

• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.

• Experience in market research and data analysis will be an added advantage.Creative mindset with attention to detail.

Additional Requirements:

• Experience in launching and managing FMCG brands/products will be preferred.

• Strong understanding of consumer behavior and market dynamics.

• Ability to work effectively in a fast-paced and result-oriented environment.

• Willingness to travel as required for market visits and brand activities.

Join Our Vision for People Excellence!

Dekko Food Limited, a leading FMCG organization in Bangladesh, is strengthening its people strategy to drive sustainable growth and transformation. We are seeking a high-potential Marketing professional to join as Senior Executive/ Executive, Marketing working closely with senior leadership to enhance organizational capability and strengthen the leadership pipeline.

Core Responsibilities:

Brand Management

• Assist in developing and executing annual brand plans aligned with business objectives.

• Monitor brand performance, market share, sales trends, and consumer insights.

• Support new product development (NPD), product renovation, and packaging development initiatives.

• Ensure consistent brand positioning and communication across all consumer touchpoints.

Marketing & Communication

• Plan, coordinate, and execute ATL, BTL, and digital marketing campaigns.

• Liaise with creative, media, digital, and activation agencies to ensure timely delivery of marketing materials.

• Monitor campaign effectiveness and prepare post-campaign evaluation reports.

• Manage social media and digital brand activities in collaboration with relevant stakeholders.

Market Research & Consumer Insights

• Conduct market analysis, competitor tracking, and consumer research.

• Analyze consumer behavior, market trends, and category performance to identify growth opportunities.

• Generate actionable insights and recommendations for brand development.

Trade & Sales Support

• Work closely with Sales and Trade Marketing teams to develop promotional activities.

• Support execution of trade programs, consumer promotions, and merchandising initiatives.

• Ensure effective communication of brand strategies to the sales team.

Budget & Reporting

• Assist in preparing and monitoring brand budgets.

• Track marketing expenditures and ensure efficient utilization of resources.

• Prepare regular reports, presentations, and business reviews for management.

• Competitive and market-aligned remuneration, commensurate with experience and competency

• 2 (Two) weekly holidays for work-life balance

• Monthly mobile allowance

• Annual salary review based on performance and business outcomes

• 2 (Two) festival bonuses per year as per company policy

• Subsidized, quality lunch facility at the company dining

• Handset allowance as per company policy

• Birthday recognition and celebration program

• Engaging team events and employee engagement activities throughout the year

• Earned leave entitlement

• Maternity and paternity leave benefits as per company policy