Title: Digital Marketing Specialist
Company Name: Starpath Holdings Ltd.
Vacancy: --
Age: 22 to 35 years
Job Location: Dhaka
Salary: Negotiable
Experience:
• Plan, launch, and optimize Meta (Facebook & Instagram) Ads campaigns.
• Create and manage Google Search, Display, Performance Max, and YouTube Ads campaigns.
• Develop and execute high-converting Lead Generation strategies.
• Set up and manage Google Analytics 4 (GA4) for tracking and reporting.
• Configure conversion tracking using Google Tag Manager (GTM).
• Analyze campaign performance and provide actionable insights.
• Improve ROAS, CPL, CPA, CTR, and overall campaign performance.
• Perform audience research, A/B testing, and campaign optimization.
• Prepare weekly and monthly performance reports.
• Work closely with the creative and sales teams to improve campaign results.
• Strong knowledge of Google Ads (Search, Display, Performance Max, YouTube).
• Ability to analyze campaign data and make data-driven decisions.
• Understanding of sales funnels, landing pages, and conversion optimization.
• Strong communication and problem-solving skills.