Senior Executive - Brand Campaigns & CRM

Job Description

Title: Senior Executive - Brand Campaigns & CRM

Company Name: Meena Bazar

Vacancy: --

Age: 22 to 35 years

Job Location: Dhaka (Dhanmondi)

Salary: Negotiable

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG),Retail Store,Restaurant,Super store,E-commerce

• BBA or MBA in Marketing

• 3 to 5 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG),Retail Store,Restaurant,Super store,E-commerce

• Age 22 to 35 years

• Preferred experience in retail, FMCG, or service-based industries
• Familiarity with CRM tools, loyalty programs, and campaign performance tracking
• A strategic thinker who is also hands-on and detail-oriented.
• Understanding of customer journey mapping and segmentation.
• Prior experience with marketing automation or loyalty CRM platforms

• Plan and execute brand campaigns, seasonal promotions (Eid, Boishakh, etc.), and partnership-driven activities across digital and offline channels.

• Collaborate with creative, content, and digital teams to develop impactful campaign assets and messaging.

• Coordinate with sales and operations to ensure campaign alignment at store and online touchpoints.

• Monitor daily campaign performance and prepare quick performance updates.

• Communicate with vendors, media partners, or agencies for project execution updates.

• Check digital platforms to ensure alignment with campaign plans (social media, website, etc.).

• Track campaign KPIs and prepare post-campaign analysis reports with actionable insights.

• Manage and grow the Club Card loyalty program, analyzing customer data to drive engagement, retention, and value.

• Design and implement personalized communication strategies based on customer segments.

• Maintain and optimize customer databases to ensure accuracy and relevance for campaign targeting.

• Regularly review CRM performance metrics and recommend improvements to increase customer lifetime value.

• Plan and execute monthly campaigns for outlet promotions to increase customer visits.

• Identify and onboard new partners to enhance the Club Card value proposition through co-branded campaigns or exclusive offers.

• Monitor and review promotional budgets to ensure spending aligns with cost control targets.

• Work on concepts for weekly OVCs or campaign content, ensuring they are impactful and customer-centric.

• Negotiate and manage partner relationships to ensure seamless execution and mutual benefit.

• Monitor the performance of partnership campaigns and recommend future collaboration strategies.

• Analyze customer and campaign data to generate actionable insights and support decision-making.

• Prepare dashboards and reports using advanced Excel skills (pivot tables, charts, lookups, etc.).

• Translate data into clear presentations and summaries for internal stakeholders.

• Assist in developing the annual marketing plan, outlining campaigns, budgets, and branding initiatives.

• Develop and implement innovative concepts to attract new and retain existing customers at outlets.

• Analyze yearly sales data, customer feedback, and campaign ROI to inform future strategies.

• Contribute to annual budgeting for the marketing department, ensuring all costs align with business goals.

• Tour allowance,Provident fund,Weekly 2 holidays,Insurance,Gratuity
• Salary Review: Yearly
• Festival Bonus: 2

• Leave Encashment