Senior Executive / Assistant Manager - Digital Marketing Strategy

Job Description

Title: Senior Executive / Assistant Manager - Digital Marketing Strategy

Company Name: ShohozSoftwareBD

Vacancy: 2

Age: 25 to 35 years

Job Location: Dhaka (Merul Badda)

Salary: Tk. 30000 - 40000 (Monthly)

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Telecommunication, Software Company, Business-to-Business (B2B) Software and Services Startup, Advertising Technology (AdTech) Startup

• Bachelor/Honors

• 3 to 5 years
• The applicants should have experience in the following business area(s): Telecommunication, Software Company, Business-to-Business (B2B) Software and Services Startup, Advertising Technology (AdTech) Startup

• Age 25 to 35 years
• Only Male

• Google Ads and/or Meta certification.
• Professional certification in SEO or Digital Marketing will be an added advantage.
• Experience with lead generation, or performance marketing campaigns.
• Experience managing multiple brands or campaigns.- Knowledge of landing page optimization and conversion funnel management.
• Experience with marketing analytics and performance reporting.
• Basic knowledge of content strategy and keyword research.

Experience Requirements

• 3–5 years of hands-on experience in Digital Marketing, Performance Marketing, SEO, or Digital Marketing Strategy.
• Must have practical and proven experience in Meta Ads and Google Ads.
• Strong practical knowledge of SEO and YouTube SEO.
• Experience in managing paid advertising campaigns, lead generation, and conversion-focused campaigns is required.
• Agency experience will be an added advantage.

We are looking for a highly motivated, performance-driven, and strategic Senior Executive / Assistant Manager – Digital Marketing Strategy to lead and execute our digital marketing initiatives. The ideal candidate should have strong hands-on experience in Meta Ads, Google Ads, SEO, and YouTube SEO, with a proven track record of generating leads, improving campaign performance, and delivering measurable business results.

Key Responsibilities

• Develop and implement effective digital marketing strategies aligned with business objectives to drive brand awareness, customer engagement, lead generation, and business growth.

• Plan, execute, monitor, and optimize digital marketing campaigns across Meta (Facebook & Instagram) and Google Ads.

• Develop and implement effective SEO and Performance Marketing strategies to improve organic visibility, website traffic, leads, and conversions.

• Manage campaign budgets, audience targeting, bidding, creatives, and conversion funnels.

• Optimize campaigns to improve ROI, ROAS, CPL, CPA, and conversion rates.

• Develop and execute lead-generation and conversion-focused campaigns.

• Conduct A/B testing of creatives, audiences, ad copies, and landing pages.

• Develop and implement effective SEO strategies to improve organic rankings, visibility, and website traffic.

• Manage and optimize YouTube SEO, including video titles, descriptions, keywords, tags, thumbnails, and content optimization.

• Monitor campaign, SEO, and social media performance and prepare regular performance reports for management.

• Analyze customer behavior, campaign data, search trends, and market trends to identify growth opportunities.

• Coordinate with Content, Creative, Sales, and other relevant teams to ensure effective execution of digital marketing strategies.

• Manage social media marketing activities and ensure alignment with overall brand objectives.

• Monitor competitors and identify new digital marketing, SEO, and business growth opportunities.

• Stay updated with changes in Meta and Google advertising platforms, search algorithms, YouTube algorithms, and digital marketing trends.

• T/A,Provident fund,Tour allowance,Performance bonus,Gratuity,Over time allowance,Mobile bill,Medical allowance
• Salary Review: Yearly
• Festival Bonus: 2

• Competitive salary based on experience and capability.

• Festival Bonus as per company policy.

• Mobile allowance, where applicable.

• Evening snacks.

• Unlimited tea/refreshments.

• Monthly refreshment activities.

• Training and professional development opportunities.