Product Marketing Specialist

Job Description

Title: Product Marketing Specialist

Company Name: M2SYS Technology

Vacancy: 2

Age: Na

Job Location: Dhaka (DOHS Mohakhali)

Salary: Tk. 40000 - 50000 (Monthly)

Experience: --

Published: 2026-10-06

Application Deadline: 2026-10-20

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

About the Role

We're looking for a Product Marketing Manager to lead our go-to-market efforts and drive Account-Based Marketing (ABM) initiatives that build brand awareness, generate demand, and convert qualified leads. In this role, you'll own product positioning and messaging while executing targeted campaigns across email, LinkedIn, and key social platforms. You'll work cross-functionally with Sales, Customer Success, and Product teams to translate market insights into marketing programs that move the business forward.

This is a hands-on strategic role — you'll set the direction and execute the campaigns, making it ideal for someone who thrives in both the planning room and the trenches.

What You'll Do

Strategy & Positioning

• Develop and execute product marketing strategies, including positioning, messaging, pricing, and go-to-market plans

• Conduct market research and competitive intelligence to identify offering gaps, market trends, and growth opportunities

• Establish brand positioning and present updates, plans, and performance reports to the executive team

ABM & Demand Generation

• Design and execute Account-Based Marketing strategies for designated target accounts

• Serve as the primary point of contact for key accounts, building strong, lasting relationships

• Run targeted email and LinkedIn campaigns to generate demand and produce qualified leads

• Build active brand presence on Quora, Reddit, and X to engage decision-makers and drive inbound interest

Content & Enablement

• Write SEO-friendly content that maintains brand consistency and drives engagement

• Create sales enablement materials, customer onboarding content, and product communications in collaboration with Sales

• Design polished marketing assets using Canva and manage all documentation through Google Workspace

• Partner with Customer Success to develop advocacy and retention programs

Optimization & Analysis

• Run A/B tests and conversion rate optimization experiments across campaigns

• Leverage AI tools and digital marketing platforms to optimize campaigns and surface insights

• Analyze campaign performance, target account data, and market trends to inform strategy

What We're Looking For

Required

• 1-3 years of progressive experience in Product Marketing, Product Management, or Digital Marketing

• Bachelor's degree in Business Administration, Engineering, Marketing, or a related field

• Demonstrated experience building and executing product marketing or ABM strategies

• Strong working knowledge of SEO best practices and content writing

• Hands-on experience with A/B testing and conversion rate optimization

• Excellent written and verbal communication skills, with the ability to craft compelling messaging

• Strong project management skills and the ability to juggle multiple priorities

• Comfort analyzing data and translating it into actionable decisions

Nice to Have

• Experience marketing B2B or SaaS products

• Familiarity with marketing automation, analytics platforms, and AI tools

• Prior exposure to working with executive stakeholders

What We Offer

• Compensation: Monthly salary of BDT 40,000–50,000, commensurate with experience

• Time Off: Two-day weekend (Saturday & Sunday); 14 annual paid leaves covering sick, casual, and 7 day exclusive vacation entitlement

• At the Office: Free daily lunch, snacks, and refreshments

• Long-term: Retirement benefits and leave encashment opportunities

• Culture: An open, supportive environment committed to your professional growth