Senior Business Development Executive

Job Description

Title: Senior Business Development Executive

Company Name: Beauty Booth Bangladesh

Vacancy: 3

Age: At least 22 years

Job Location: Dhaka

Salary: Negotiable

Experience:

Published: 2026-09-13

Application Deadline: 2026-10-13

Education:

• Bachelor/Honors

• Age At least 22 years

About Beauty Booth

Beauty Booth is a growing beauty and lifestyle brand focused on delivering quality beauty products and an engaging customer experience through both online and offline channels.

We are looking for a results-driven Digital Marketing & E-commerce Growth Person who can take ownership of our digital growth, paid advertising, customer acquisition, e-commerce performance, and retention initiatives.

The ideal candidate should be highly analytical, commercially minded, and experienced in turning digital marketing activities into measurable sales, revenue, customer acquisition, and profitability.

Preferred Skills

• Experience managing significant monthly digital advertising budgets.

• Proven track record of improving ROAS, revenue, conversion rate, and customer acquisition efficiency.

• Experience with e-commerce platforms and CRM/customer data.

• Understanding of SEO, content marketing, influencer/UGC marketing, and conversion rate optimization (CRO).

• Strong Excel/Google Sheets and data analysis skills.

• Experience in the beauty and cosmetics industry will be an added advantage.

Responsibilities

• Develop and execute digital marketing strategies to achieve sales, customer acquisition, conversion, and revenue growth objectives.

• Plan, execute, monitor, and optimize paid advertising campaigns across Meta, Google Ads, TikTok, and other relevant digital channels.

• Manage campaign budgets, audience targeting, bidding strategies, creative testing, and performance optimization to improve ROAS and customer acquisition efficiency.

• Develop and execute digital marketing campaigns for seasonal promotions, product launches, sales events, brand campaigns, BOGO, combo offers, and other promotional activities.

• Analyze marketing and ecommerce performance data, including sales, orders, AOV, conversion rate, CAC, ROAS, customer acquisition, and retention metrics, to identify opportunities and performance gaps.

• Monitor and evaluate performance at campaign, audience, creative, product, category, and customer-segment levels and implement data-driven optimization strategies.

• Manage and improve digital marketing tracking and attribution through GA4, Google Ads, Meta, Google Search Console, UTM tracking, and reporting platforms.

• Develop customer segmentation and CRM strategies based on customer purchase behavior, lifecycle stage, engagement, and transaction history.

• Identify opportunities for customer retention, reactivation, cross-selling, upselling, and personalized promotional offers using customer and sales data.

• Work closely with the Creative and Content team to develop campaign concepts, creative briefs, promotional messaging, UGC requirements, and performance-focused content.

• Coordinate with Merchandising, Supply Chain, Customer Support, Sales, and Technology teams to align marketing activities with product availability, inventory, customer service capacity, and business objectives.

• Analyze product and category performance to identify opportunities for promotions, bundles, clearance, BOGO, free gifts, and other sales-driving initiatives.

• Support the development and implementation of ecommerce and CRM features that improve customer experience, product discovery, personalization, and conversion.

• Conduct market, competitor, customer, and industry research to identify new marketing channels, growth opportunities, and emerging ecommerce trends.

• Prepare and present marketing performance reports, business insights, forecasts, and actionable recommendations to management.

• Develop and maintain marketing processes, campaign workflows, reporting structures, and SOPs to improve operational efficiency and scalability.

• Continuously test and improve marketing strategies, campaigns, creatives, offers, and customer journeys to drive sustainable ecommerce growth and profitability.

What We Are Looking For

We are looking for someone who doesn't just run ads, but understands the complete growth cycle:

Traffic → Acquisition → Conversion → Revenue → Retention → Repeat Purchase → Profitability

If you are a data-driven marketer who enjoys testing ideas, solving growth challenges, and taking ownership of business results, we would love to hear from you.

How to Apply

Interested candidates are encouraged to apply through mail with their updated CV in this mail address [[email protected]]